With the landscape of marketing in a constantly changing state, it is now more important than ever to stay on top of the latest trends to better position yourself (and your company) for success. Social selling is a trending topic, and finding out how to utilize this strategy can help to attract the right visitors to your social media profiles, ultimately drawing them to your website where they will become a true lead (and hopefully a customer).
Social selling is less about actually pitching to clients and more about pitching yourself. As you can guess, with LinkedIn, the “business” social media platform, social selling is really taking off. The platform essentially allows users to put their resumes on blast, giving viewers a highlight reel of their professional background. However, simply setting up your LinkedIn profile won’t garner the attention of leads. It is what you do with your profile once it is finalized that begins to build your personal brand.
To establish a personal brand, one must understand the role of content. The content you share should tell a powerful story. Use a headline that intrigues your target audience and compels them to read your message. Be a thought leader! Don’t sit idly by and let your social profiles gather dust and cobwebs. That does your personal brand no justice and doesn’t get you on the pathway to a successful social selling strategy.
Below are some ways in which you can begin to build your personal brand, putting you and your business in a better position to succeed. We’re specifically thinking about LinkedIn in this situation.
And there you have it: a few quick tips to get you on track to start your own social selling strategy! We suggesting starting with LinkedIn and once you get a handle on that platform, move your efforts to your other social media outlets. If you stay mindful in your strategy and build your own personal brand, you’ll be gathering leads and making deals in no time!