Inbound Marketing + Sales Blog

March 5, 2014

14 Social Media Statistics That May Surprise You [INFOGRAPHIC]

Written by: Olivia Perek  |  Share:

Did you know the fastest growing demographic on Twitter is the 55-64 age bracket? Whether you are initializing your social media strategy or are a seasoned community manager, there are facts and numbers you need to know.

Why Social Media is Important

Social media is a special and unique marketing platform that can connect you with unlimited possibilities. With the ability to constantly connect with people, social media can help your business and you: 

  • Produce more leads
  • Transform visitors into new clients
  • Build a deeper relationship with current clients

Thus making social media essential to inbound marketing [check out this blog post to learn more]. 

Here are some social media statistics you want to take into consideration when constructing and implementing your social strategy.



Topics: Demand Generation

About The Author

Olivia is a Principle Inbound Strategist who focuses on lead generation and marketing + sales alignment. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem. Her results-driven approach helps clients move the needle on key initiatives while accurately tracking campaign performance to optimize and evolve their marketing strategy as they grow.

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