Would you have imagined Instagram as an international marketing tool? Or have guessed just how popular Google+ has become?
We can find fascinating insights into how and what people do in their everyday life through social media statistics. With the rise of inbound marketing techniques and an increase in business marketing, especially in the B2B world, these statistics not only reflect what people are doing during their personal time but also show how people are using social media to generate revenue.
This blog post shows 10 social media statistics for 2014 that we found particularly surprising and inspiring!
1. B2B marketers use, on average, 6 different social networking platforms. The most popular are LinkedIn at 91%, Twitter at 85%, Facebook at 81% and YouTube at 73%. (Source: Content Marketing Institute) Tweet this stat!
Does this make you think about how you leverage social media platforms any differently? It should! Social media statistics are a great thing to take into consideration before embarking on a new social marketing campaign. You may be surprised at what you find.