As the wealth of data supporting the success of inbound marketing methodology continues to grow, it’s ever more likely that your company’s stakeholders will consider integrating inbound marketing into your B2B marketing strategy.
We understand that your boss is focused on the bottom line. Inbound marketing to them may not seem like a worthwhile investment, but we’re here to help you fight that battle. We know, and have proof, that by employing an inbound marketing strategy you will not only be able to increase your leads and customer base, you will drive more revenue for the company.
In today’s post, we’re going to give you some key points to consider when you’re having the inbound marketing conversation with your boss. We want to empower you to be able to show how you can use inbound marketing to drive revenue and position your company as a thought leader in your space.
Content is King
Content must be helpful not promotional.
Content must be relevant – address your buyer’s pain points while educating them on the solution your organization can provide.
You will need a continuous flow of relevant content that will encourage prospects to return to your site again and again (blogging!).
The more relevant content you create, the more your search engine rankings will improve, meaning the more traffic you will drive to your website, and the more leads will enter your pipeline.
Tools like HubSpot that allow us to automate our inbound marketing efforts and nurture leads through their buying lifecycle, have increased our conversion rates and generated more revenue for our company. Taking a traditional outbound tactic such as email marketing and applying it to inbound strategies, allows you to deliver content to a particular lead at the exact lifecycle stage they’re currently in. With a strategy like this in place, you’ll have better chances of engage them since the content is personalized and relevant, further building awareness, brand trust, and knowledge of your company’s solutions.
Campaign Strategy & Results
Marketing + Sales Alignment
We are confident that with these four points, you will be able to show your boss that by adding inbound marketing into your company’s marketing strategy, you will drive more revenue and actually affect the bottom line. They'll be able to see the return on their investment in marketing.