Inbound Marketing + Sales Blog

4 Types of Inbound Content You Should be Repurposing

We've said it before and we'll say it again: content is the fuel of inbound marketing. In order to be successful, your company must consistently push out fresh, educational content to pull in new visitors and convert them into leads. Without content, your marketing strategy will come to a halt. But brainstorming and writing new and exciting content every day can be difficult — especially if you have a small editorial team or limited time to devote to content strategy and execution.

Don't fret! There's a viable solution. Repurposing content involves taking existing content and revamping it to be more current or fulfill another function. By repurposing your existing content, you can amplify and extend the value of each asset and continue to fuel your inbound marketing campaigns with greater ease. We've laid out four pieces of content to focus on to jumpstart your efforts.

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April 24, 2018

4 Reasons to Segment Your Customer Database by Persona and Lead Source

At its core, inbound marketing is a data-driven approach. All incoming leads are funneled through your company's website, providing you with a roadmap to respond to...

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April 19, 2018

New Breed’s 7 Step Guide to Creating Email Workflows in HubSpot

While workflows can be utilized to automate many different types of actions, email automation is one of the most essential lead nurturing features that HubSpot's workflow...

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April 17, 2018

What Does it Mean to be in "Growth Mode?"

At New Breed, we often find ourselves uttering the term growth mode. We use it to reference a critical phase in a SaaS company's development in which inbound strategies...

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April 12, 2018

How to Leverage Your Tech Stack to Prove B2B Marketing Attribution

Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if...

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April 10, 2018

How the American Disabilities Act Affects Web Design

In the last few decades, digital domains have completely upended our ideas about where a business "lives." Virtual sites have become the preeminent home and public face of...

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April 5, 2018

How to Match Blog Posts to Relevant Content Offers

Most organizations have a stockpile of blog posts from years gone by, some that were written before any premium gated content offers were created. If properly optimized,...

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