Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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September 12, 2019

6 min read

What is a Customer Engagement Platform?

Your company’s brand a culmination of every interaction someone has with your business. People traditionally think of brand as being your colors and fonts — the visual...

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September 11, 2019

4 min read

How to Improve Your Social Media Strategy

Let’s face it: social media is everywhere. Whether it’s the first thing you check on your phone when you wake up or the last thing you see before heading to work, chances...

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September 10, 2019

5 min read

How Pipeline Management Can Make You an Effective Sales Leader

After a prospect has converted into a lead and been qualified by marketing and sales, respectively, they become an opportunity and enter the sales pipeline. Once you have...

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September 9, 2019

5 min read

Is Growth Hacking a Reality or a Buzzword?

Growth hacking has become a popular term in today’s start-up culture. As people try to launch start-ups, pressure is applied to produce results quickly. Businesses that...

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September 6, 2019

7 min read

How to Use Twitter Lists for Social Prospecting

What’s one way to increase your likelihood of closing a deal? Build a relationship with your prospects prior to making your sales pitch. In addition to helping you learn...

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September 5, 2019

10 min read

Engaging Content Strategy: Where Do Good Ideas Come From?

Since I started at New Breed, our internal marketing team has been publishing a blog post every single weekday in addition to periodically producing webinars and longform...

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