Microway, a Nvidia channel partner located in Plymouth, MA, approached New Breed in need of a new B2B website redesign. Their old website was not representative of their abilities or their product offerings, and they were looking for assistance in honing the definition of their brand and increasing the lead generation capabilities of their digital presence.
Working through our Streamlined Branding and Digital Onboaring process, our strategy team laid the foundation for a Sales-Ready website that correlated to the newly defined Microway buyer personas and would give each of these distinct prospects clear conversion paths throughout the site. After this phase, our design team delivered a new and improved look that brought Microway's digital presence into the 21st century with a clean and distinctive design that would distinguish them from their competitors.
Check out the results we've seen from Microway's B2B website redesign!
Or see the results for yourself!
Peruse the before and after images below:
Topics: Demand Generation