Inbound Marketing + Sales Blog

September 7, 2017

Must See INBOUND 2017 Sessions for the Data-Driven Marketer

Written by: Amanda Nielsen  |  Share:


HubSpot's INBOUND 2017 conference is on the horizon and it’s time to start making your game plan. We recommend mapping out your sessions in advance so you can get the most out of your INBOUND 2017 experience, and choosing sessions that align with your interests, goals and challenges. Making a schedule of sessions to attend will set you up for educational and trade show networking success.

Speaking of goals, every B2B marketer understands the importance of data-driven decision making; using data can take the guesswork out of your marketing and sales strategy and ultimately drive revenue. Most of us have also experienced the challenges associated with that task. That's why today, we're covering the must-see INBOUND 2017 sessions for the data-driven marketer.

Tuesday 9/26

Back to Our Roots with Technical SEO | Tuesday, Sep 26, 1:00 PM - 1:45 PM | Register Here

Stephanie Wallace, senior director of Search Engine Optimization at Nebo, presents technical SEO best practices. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.

Google Analytics Mastery: Turn Data Into Powerful Insights In 15 Minutes Or Less | Tuesday, Sep 26, 4:15 PM - 5:00 PM | Register Here

Gabe Wahhab, director of interactive services at Square 2 Marketing will show you 10 key reports in Google Analytics and explain how to turn them into immediate marketing optimization actions in 15 minutes or less.

Access the webinar "4 Essential Marketing Trends to Watch in 2018" to learn  about AI, Chatbots, Predictive Analytics, and Attribution


Wednesday 9/27

Everyday Behavioral Science | Wednesday, Sep 27, 11:45 AM - 12:30 PM | Register Here

Brian Massey of Conversion Sciences makes the case for adding behavioral science to everyday campaign development, with specific tools and techniques. This is the proven science that will deliver online wins.

A/B Negative: Succeeding with A/B Tests That Don't Seem to Work | Wednesday, Sep 27, 1:00 PM - 1:45 PM | Register Here

Daniel James, manager of content marketing at Rakuten Marketing, delves into the world of A/B testing. Learn how to make A/B tests work for you by discovering how to identify what your inconclusive results tell you about your group, how you can improve your own tests from the failures you experience, and more.

How to Drive Growth with a Proven Personalization Strategy | Wednesday, Sep 27, 1:00 PM - 1:45 PM | Register Here

Chris Goward, founder & CEO at WiderFunnel, explains the two-phase process to continuously optimize a viewer's experience for conversions, and how to create the most effective personalization strategy to capture viewer attention, increase engagement and drive revenue.

Solving the Mystery of ROI: How to Find Marketing's Impact on the Business | Wednesday, Sep 27, 4:45 PM - 5:30 PM |  Register Here

Too many marketers struggle to articulate the result of their investment to the rest of the organization. Sam Melnick, VP of marketing at Allocadia shares how to manage your investment and translate your tactics to speak the same language as the rest of the business: money.

Thursday 9/28

How to Create Product Driven Growth | Thursday, Sep 28, 1:00 PM - 1:45 PM | Register Here

Kieran Flanagan, VP of marketing at HubSpot, covers a product-driven growth framework. You will be walked through three key areas and given examples of how some of the fastest growing companies in the world are leveraging these efforts to scale up their businesses at record speeds.

The Science of Making Decisions That Make A Mega-Difference | Thursday, Sep 28, 11:45 AM - 12:30 PM | Register Here

Paul Schempp of the University of Georgia reveals easily-adoptable strategies for making decisions that solve problems, structure strategies, pass judgments and predict the future. Learn tested tactics for making team decisions, intuitive decisions and great decisions under intense pressure.

See you at INBOUND 2017!

Having the ability to perform analysis and make informed decisions based on real results is essential to achieving success for both you and your clients.  If you make your decisions with data in mind, revenue growth will follow. Be sure to catch some of these awesome, data-driven sessions and don’t forget to stop by the New Breed booth in between! 

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Topics: Inbound Marketing, Demand Generation, Reporting & ROI

About The Author

Amanda is an internal marketer specializing in inbound copywriting, lifecycle marketing and co-marketing initiatives.

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