The year 2015 has come and gone, and with that passage of time the New Breed blog has grown and evolved. Needless to say, with marketing and sales leaders streaming in to read our posts on a daily basis, it's been an exciting year. Now with the year coming to a close, I thought it is as a good a time as any to reflect and see what our most successful posts have been.
It's been a busy year. We've written about B2B marketing, inbound marketing, inbound sales, SaaS, marketing technology and so much more. This list highlights the crème de la crème of those posts that our readers found most effective and important.
B2B inbound marketing
In order to set marketing and sales goals accurately, you need to understand your current performance. This should come in the form of a Demand Waterfall, where you can assess each stage of your funnel to identify sticky points and areas of opportunity. This article will introduce the key metrics that make up each of these stages and allow you to see how your company stacks up, complete with a free template.
Inbound marketing has a 76 percent likelihood of being the marketing approach of choice for B2B companies. That doesn't mean that all these companies are doing it well, or are able to measure and drive continual improvement from their inbound programs. This post, the first in a two-part series, lays out the first three steps you need to take to build an inbound machine for your business.
Only 21 percent of B2B marketers say they are successful at tracking the ROI of their efforts. This is a huge problem when it comes to budget allocation, program optimization, and in some cases even job security. This post discusses the key attribution models that B2B marketers should use to create accurate attribution models of their inbound marketing efforts.
Companies are three times as likely to see higher ROI on inbound marketing campaigns than on outbound campaigns. However, that doesn't mean inbound marketing is easy. In fact, it's quite complex. Fortunately, there is a time-tested and proven core set of assets that are needed for any campaign to be successful. This post covers them in great detail.
Successful pipeline marketing strategies vary across industries, product types and annual contract values, among other factors. However, for SaaS companies there are several common SaaS-marketing and lead-generation strategies that have proven effective time and again. This post highlights the best advice from 13 industry experts.
One of my favorite things about the SaaS space today is the willingness of experts to share their insights, and SlideShare is one of the best sites for finding this type of content. In this post, we've collected 20 of the must-see presentations for SaaS leaders and practitioners on topics including growth, marketing, sales, customer success and funding.
The pricing page is one of the most important pages for a successful SaaS website design. It's make-or-break time: Is the visitor going to be able to understand your pricing tiers, features, and the next steps they need to take? This post breaks down nine examples and best practices that ensure your pricing page is primed to convert.
The year 2015 has seen the rise of inbound sales as a concept, as inside sales teams evolve to handle a high-velocity model. In this introductory post, we dive into exactly what inbound sales means, and how it's changing the way that people buy and sell today.
Once you understand the fundamental shift in inbound sales, Mark Roberge's book is a must-read for anyone looking to increase the performance of sales and marketing teams. It also provides a fascinating look behind the curtain of exactly how HubSpot grew from a small startup to a public company. This post highlights some of the most important lessons that Roberge and the HubSpot team learned along the way.
Marketing and sales technology
Today high growth requires alignment across people, processes and platforms. For 95 percent of our customers that takes place across both HubSpot and Salesforce. Unfortunately, this alignment doesn't always just happen out of the box. This post highlights five common HubSpot-Salesforce integration problems that we see frequently and outlines how to solve them.
That's it, an entire year of blog posts in only 850 words. We're looking forward to 2016 and hope you are too. As always, if you have any questions about how to build a B2B inbound marketing program, or need to optimize your digital marketing efforts, just let us know.