Inbound Marketing + Sales Blog

December 6, 2013

How to Maximize ROI with Inbound Marketing

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Written by: Patrick Biddiscombe  |  Share:

how to calculate inbound marketing roi

As marketers, we know it can be a tall task to prove the ROI on your marketing investment, especially to your boss. With traditional outbound marketing tactics - like print ads, TV spots, sponsorships, billboards, etc. - it becomes increasingly more challenging. How do you prove (with absolute certainty) that the customer you just closed saw your TV commercial, went to your website, contacted your sales team, and eventually become a customer? 

Honestly, we wish you luck.

We struggled with this for years. Not only for our internal marketing, but showing our clients (and our client's bosses) that marketing does show a positive return on investment. Which is why as we learned more and more about inbound marketing, we quickly realized it was a game changer for the industry. 

Now, we have the ability to show, with absolute certainty, that the customer we just closed came from our marketing + sales efforts. That's pretty powerful, isn't it?

And now a question for you: are you ready to maximize ROI with inbound marketing? We're ready to show you how!

The Ultimate Guide to Inbound Marketing - Free Download

Image source: Pastoralyn

Topics: Inbound Sales, Demand Generation

About The Author

Patrick Biddiscombe is the CEO of New Breed. He also spearheads our Revenue department and his background and skills in sales and inbound strategy has contributed immensely to the success of New Breed and our customers' growth.

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