This post has been updated to reflect the changes that have taken place on LinkedIn. The original post is below.
Updated 2/4/2015. Video is a great way for all companies, especially B2Bs, reach and engage with their audience. If you're already publishing content to YouTube, there's a simple way to effectively showcase your videos on your business page.
In our older post, we described how to upload videos to your featured products/services. Unfortunately, this feature is no longer available. On April 14, 2014, LinkedIn removed the Products & Services tab on all company pages.
At LinkedIn, we aim to provide a simple and efficient experience for our members. To do this, we're continuously evaluating how our current products and features are used, and seeking new ways to focus our resources on building the best products. This sometimes results in the retirement of certain features. So as of April 14th, the Products & Services tab was removed from all LinkedIn Company Pages.
As an alternative, companies can obtain greater visibility for their products and services by using:
- Showcase Pages: A showcase page allows you to extend your company page by creating a page dedicated to your prominent products and services. They are designed for building long-term relationships with followers, rather than a short-term marketing campaign. Here you can post updates (similar to Company Updates, below) as well that are specific to your products/services. Now you can utilize those old YouTube videos you made showcasing your products/services.
- Company Updates: Company updates allows a company to directly engage with viewers and followers of the page. Admins can post and share items like company news, relevant industry articles, SlideShare presentations and Vimeo and YouTube videos. When followers engage with your updates, it boosts your message and increases you reach.
Original Post 5/20/201. Video is an ideal way for B2B companies to reach and engage your audience. If you are already publishing content to YouTube, uploading those videos to your company’s LinkedIn profile can be accomplished in a few simple steps.
Step 1: Select the “Products & Services” tab at the top of your company page.
Step 2: Click the box that says, “Add a product or service”
Step 3: Scroll to the box marked, “Step 10. Add a YouTube video about this product or service” and title the video. This will be the video header.
Step 4: Go to the next box marked, “Step 11. Add your YouTube video URL”. Copy and paste the URL to the YouTube video you would like to upload.
What ways do you like to utilize LinkedIn for inbound marketing and sales? Let us know below!
Topics: Demand Generation