Inbound Marketing + Sales Blog

April 17, 2014

5 Lead Generation Tips for Beginners

3 min read

Written by: Sierra Calabresi  |  Share:

shutterstock_128843764You know that old saying, "you're nobody until someone loves you"...

Well, the same rings true when it comes to your inbound marketing and the volume of leads you're bringing in. 

If your visitors aren't loving, or even liking the content that you're producing, they're leaving and never coming back. Which means it’s time for a change!

Of course, it’s possible you and your content are very lovable, but perhaps no one is listening.

Either way, it sounds like lead generation might be a problem you're trying to overcome. Well, we're glad you're here because today we're sharing 5 lead generation tips that will help you get started.

1. Offer An Incentive.  

Everyone loves a gift, but it doesn’t have to be for nothing. Encourage prospects to sign up for your newsletter, join your mailing list or like your Facebook page by offering them something in return. Maybe the first 50 people that sign up for mailing list receive some swag or everyone who subscribes to your blog receives a free tip-sheet. 

As you're creating these offers, be sure to also include calls-to-action that drive landing pages where you can collect more information about your prospect. 

2. Educate your Audience with a Business Blog.

Think of your business blog as a way to keep visitors up to date on what is going on within the industry, but also your business. Blog often, keeping your content relevant and fresh. This is your opportunity to educate and establish yourself as a trustworthy and knowledgeable member within your market. Inviting guest bloggers can be a great way to get more traffic and build popularity, but also including links to other relevant content (even if it's a competitor) shows you're focused on creating value for the reader. 

Don’t forget to share your posts on the appropriate social media networks and allow visitors to sign up to be alerted when you blog something new, like a RSS feed or newsletter. This will help to continue to drive these prospects back to your website; it gives them a reason to return and keeps you top of mind.

Finally, making sure your posts are SEO optimized so your content has a higher probability of being found in search engines, not only gives you more visibility, but also enables you to attract even more qualified traffic. 

Download our 30 Lead Generation Tips & Tricks to learn proven ways to attract  more people to your business.

3. Embrace Social Media.

It’s not just a fad and it’s not going anyway anytime soon (or ever!). You are cheating yourself out of hundreds of potential leads if you are not leveraging these channels to share information and have a conversation with followers. 

The best part? It’s easy and typically free. Social media may be the easiest and cheapest aspect of advertising and generating leads for your business can take advantage of. So why not try? Figure out what networks your target personas are hanging out on and get involved in the conversation!

4. Give Your Website a Makeover.

When someone lands on your website do they know right away what you are offering? Is it clear where to click and how to navigate around your site? Does it pass the blink test? Does it utilize responsive design?

Consider all these questions when you are looking at your website. If you are answering "no" to some of these then maybe it’s time for a facelift. You want your website to be your best salesperson.

5. Test! Test! Test!

We cannot stress enough how important testing any new marketing technique is to your business and to your inbound marketing success. Not only will it save you time and money, but it will also help you improve the quality of leads that you are generating with your efforts. Run A/B tests, track your click-through rates, and get feedback whenever possible. Ask your colleagues, your social connections or existing customers to see what is working.

Lead generation should be fun. If you are excited about what your business has to offer it will be easy to share excitement with potential leads. These are just a few ideas to get you started. Comment below and let us know what other lead generating techniques are working for you!


Topics: Lead Generation

About The Author

Sierra Calabresi is a former New Breeder.

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