Inbound Marketing + Sales Blog

May 23, 2014

A Landing Page Definition (in Under 100 Words)

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Written by: Carly Svetlik  |  Share:

Are you interested in generating more leads? Landing pages are your answer. 

While some may think they’re just part of the website, landing pages are actually used to drive conversions and customers. So what is the ultimate definition of a landing page?

The Ultimate Landing Page Definition

A landing page is a single page of your website that is optimized using forms to capture the visitor’s information. Landing pages feature well-defined content and have a clear path for conversions.

The intention behind a landing page is to get a visitor’s email in exchange for something of value. Whatever the offer, your landing page should convert visitors into leads.


Topics: Demand Generation

About The Author

Carly is a former New Breeder.

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