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Inbound vs. Outbound Marketing

Alyssa Rimmer
Oct 16, 2013 8:30:00 AM  |  Alyssa Rimmer

Inbound vs. Outbound

Maybe the New Breed team is a little biased when it comes to inbound marketing, but truthfully we can’t help but think that outbound marketing is dead and gone. Consumers are inevitably changing the way they shop for products and services, which is why we have made the transition from outbound to inbound, and have tailored our marketing process to fit our prospects' needs and expectations.

How many people do you know that still have a land line in their home? Or who watch prime time television more than Netflix? Not too many, right? Well, that just narrowed down the options for outbound marketing… Remember how much you can’t stand cold calls, direct mail and TV advertisements – don’t worry, us too!

Let’s take the time to give our old friend, outbound marketing, a chance to defend itself. We would like to truly compare and contrast inbound marketing vs. outbound marketing in today’s blog post. We came across this infographic from our friends at HubSpot and Mashable, and we think it complements our case perfectly.

inbound-vs-outbound

Go Inbound!

Okay, outbound never had a chance... But we can’t help the facts! Now, we would like to highlight some of our favorite stats from the infographic:

  • Inbound: marketer seeks to entertain or educate the consumer. Outbound: marketer rarely seeks to entertain or educate.
  • 200 million Americans have registered their phone numbers on the FTC’s “Do Not Call” list.
  • 86% of people skip television advertisements.
  • Utilize whitepapers, ebooks, podcasts, blogs, vlogs and infographics to develop valuable content and share it with the world!
  • 57% of businesses have acquired a customer through their company blog, and 42% have acquired a customer through Twitter.
  • Savvy companies are adjusting budgets to tailor to the marketing trend.

We don’t want to sound redundant, but isn’t it clear how perfect, great, beneficial (we could go on...) inbound marketing is to the way you do business? Share with us how inbound marketing has changed the way you do business!

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Alyssa Rimmer

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