The times are changing, and like always, we marketers need to not only keep up, but also stay ahead of the curve in order to surpass the competition. And what we're seeing now is a heavy importance being placed on web-based marketing, because that's where the majority of consumers are researching and buying.
Although traditional marketing is still the foundation of all marketing today, and still brings an abundance of revenue to the table, you would be crazy to not see the importance of having a strong web presence in today's market.
This is where Inbound Marketing Agencies come into play.
Luckily, many of the ideas and principles of inbound marketing are similar to traditional marketing ideals, so it may be easier than you think to transition. However, in order to make the change successfully, employees have to be open to change. Some of the "traditional" positions will have to make adjustments to become inbound-friendly. Below, you'll find a chart of the best ways to transition your current employees for inbound success!
Train your Marketing Employees for these Inbound Services