November 11, 2013

3 Techniques for Landing an Inbound Marketing Job

2 min read

Written by: Alyssa Rimmer  |  Share:

inbound-marketing-jobsThe job market today is crazy. It's uber competitive, full of thousands of people trying to differentiate themselves from one another and stand out in the sea of resumes. Sounds intimidating, doesn't it?

I'm not here to make you scared, I'm here to help you get a leg up. I can't say that I'm a professional recruiter and know all there is to know about landing a job. And what I'm about to tell you isn't necessarily the be-all end-all. But...

What I can tell you is this: we've posted our fair share of inbound marketing jobs and have looked at plenty of resumes. We know what we're looking for when we hire new inbound marketers, and by implementing these techniques into your job search, you'll have a much better chance of landing the job of your dreams!

Luckily, inbound marketing is a growing field which means there are tons of companies looking to hire new talent and there are lots of positions to choose from. So, since we're passionate about inbound marketing and want to help give aspiring marketers (and their resume) a little boost, check out these three tips that can really set you apart.

1. Create your own Content

The inbound methodology rests on producing top-quality content that aligns with personas and is contextually relevant. Without content, inbound marketing wouldn't work.

So when you're looking for a job in inbound marketing, it makes sense to highlight this skill set on your resume. As a person who combs through lots of resumes, I notice right off the bat if someone can demonstrate their content creation abilities, and these candidates jump to the top of the pile. But just putting the words on your resume isn't going to cut it. 

What to do? Google yourself (it's what the hiring manager will probably do) and see what comes up. Your blog? An article that you've written or news you've been featured in? Guest posts? YouTube videos/tutorials you've created? 

That's what the hiring manager will be looking for as well. They want to see a well-rounded candidate who has experience writing copy and who shows examples of being an inbound marketer (even without direct job experience).

2. Be Social (and not just in-person)

Another big part of inbound marketing is social media, which is why it's important that you have a presence on a few key channels. Not to say that you have to have 5,000 twitter followers and a totally robust LinkedIn profile, but you should be actively engaging on various platforms and be conscious of your Klout, Kred and Tweet Grader scores. 

When someone searches your name, your social media profiles are often in the first few results. Make sure that you're not just starting different accounts to boost your resume and then abandoning them. You need to be active, have a profile photo, have a complete bio/tagline, etc. in order to even appear on search engines alone. No one wants to hire the Twitter egg...

3. Stay Educated (Read & Learn)

No, I'm not talking about staying in college, or even going to college necessarily. What I am talking about, is making sure that you stay up-to-date with industry news and trends. Ensure that you're constantly on the hunt for new information and can speak intelligently to these subjects through your online presence, and in a job interview. Don't just focus on the content that the company you want to work for is producing, follow media sites like Mashable and the inbound gurus over at HubSpot. There is a wealth of information, and if you can prove you're following the trends, that helps to position you as an inbound marketer.

Got any tips for your own job hunt? And what qualities do you look for in an inbound marketer? We'd love to know!

The Ultimate Guide to Inbound Marketing - Free Download

Topics: Demand Generation

About The Author

Alyssa is a former New Breeder.

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