Are you ready for HubSpot's INBOUND conference next week? HubSpot is bringing together some of the best minds in the business, and the New Breed team can't wait to get down to Boston to kick things off.
Continuing our series on getting ready for the conference, in today's post we're going to look the customer success- and service-themed sessions that we're most excited about (and if you missed them) check out these posts on the marketing and sales sessions respectively.
INBOUND 2015 Sessions for Customer Success & Service
EARNING INFLUENCE: HUMILITY AS A MULTIPLIER OF GROWTH
LAURA FITTON | Inbound Evangelist, HubSpot
Wednesday, September 9 11:45 a.m.–12:30 p.m. | All Levels
In a consumer-driven world, successful businesses are able to build meaningful relationships with their customers and influencers alike. We're looking forward to learning more about how HubSpot has applied these principles to grow its business.
INBOUND CUSTOMER SUPPORT - ELIMINATING EFFORT BY UNDERSTANDING CONTEXT
AMANDA IGLESIAS | PM, Customer Support Experience, HubSpot
BRIAN MCMULLIN | Director of Product Management, HubSpot
Wednesday, September 9 12:45 p.m.–1:30 p.m. | All Levels
Customer support and success shouldn't be a painful experience. In this session we're looking forward to hearing about how HubSpot has created a great customer support experience at the delta of product and service.
THE NEW ERA OF CUSTOMER RELATIONSHIPS
MIKKEL SVANE | CEO, Zendesk
Wednesday, September 9 4:45 p.m.–5:30 p.m. | All Levels
In this session Svane will be discussing two trends: The first is the transition to subscription business models and the second is the rise of consumer influence in the promoter economy. In both of these models, customer sucess is critical as companies must always be competing for customer trust. We can't wait for Svane's insights into how this should be done.
PRODUCT IS THE NEW MARKETING
JEFF GOTHELF | Principal, Neo Innovation
Thursday, September 10 11:45 a.m.–12:30 p.m. | All Levels
The tools traditionally used to market and create awareness of products are antiquated, based on a 20th-century, linear communication model. In a software-driven world of continuous conversation, getting a product into customers' hands is the best way to understand how to improve the experience and drive consumer action.
HOW HUBSPOT DELIGHTS ITS CUSTOMERS: SUPPORT, ACADEMY, AND ARCHITECTING THE HUBSPOT CUSTOMER EXPERIENCE
MICHAEL REDBORD | VP, Support, Implementation, and Tech Services, HubSpot
Thursday, September 10 5:00 p.m.–5:45 p.m. | All Levels
We've experienced it first hand: The HubSpot customer experience is pretty great. This session should provide a fascinating look behind the curtain into what it actually takes to build that experience and scale it across a massive customer base.
INSANE HONESTY IN CONTENT MARKETING
DOUG KESSLER | Co-founder, Creative Director, Velocity
Friday, September 11 11:45 a.m.–12:30 p.m. | All Levels
Marketing is often responsible for creating a first impression and building a relationship with your customers, and that can set the tone for the rest of the relationship that prospect or customer will have with your business. This means those interactions must be honest and authentic, and content marketing has increasingly become the forum for this process. In this session Kessler is going to discuss how and why "you should put your worst foot forward," and how that can change your business for the good.
LEADERSHIP IN THE DIGITAL ERA
CHARLENE LI | CEO, Altimeter Group
Friday, September 11 12:45 p.m.–1:30 p.m. | All Levels
Customer success starts with your leadership and the priorities and processes it creates. This session will look at how leaders can use technology to create and foster an environment of customer success.
What sessions are you most looking forward to? Let us know in the comments below! And though you'll surely be busy running around to make it to all these sessions and networking with your peers, don't forget to stop by the New Breed booth at Club INBOUND to say hello.
Topics: Growth Acquisition