Inbound Marketing + Sales Blog

August 25, 2015

INBOUND 2015: Can't-Miss Sessions for Sales Leaders

Written by: Matthew Buckley  |  Share:

Matthew Buckley

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Believe it or not, HubSpot's annual INBOUND conference is only two weeks away! With close to 15,000 attendees and more than 150 sessions to experience, it's crucial to plan and prioritize your time while in Boston. The conference comprises four days that are jam-packed with opportunities for education and inspiration, and you'll want to capitalize on as many of them as possible.

One of the best ways to get ready is to check out all the session summaries and times. HubSpot makes it super easy for you to create your conference agenda as well, so you can have all the sessions you're interested in attending right at your fingertips.

Last week we sifted through all of the advanced sessions we recommend for marketing executives. But we couldn't forget about all the sales professionals that will be attending as well. This time around we've compiled the B2B sales sessions we highly recommend sales folks check out.

INBOUND 2015 sessions sales leaders can't afford to miss

Wednesday

A SALE IS A LOVE AFFAIR - SEDUCE, ENGAGE & WIN CUSTOMERS' HEARTS
JACK VINCENT | Managing Partner, focus360
Wednesday, September 9 | 10:30 a.m.–11:15 a.m.

There is no doubt that sales is moving from an "always be closing" mindset to an inbound sales methodology of "always be helping." This focus allows salespeople to pull customers through the purchasing cycle, while building meaningful relationships with their prospects. It's a concept that salespeople today have to understand to be successful, making this session a don't-miss.

HOW TO RUN YOUR SALES TEAM LIKE A DATA SCIENTIST
STEVE MCKENZIE | Vice President of Sales, InsightSquared
Wednesday, September 9 | 12:45 p.m.–1:30 p.m.

The folks at InsightSquared are some of the best in the biz when it comes to data-driven sales strategies. Today, the most successful B2B sales leaders take a metrics-based approach to their teams. From consistent processes to strike-zone management, the numbers don't lie. This predictability is one of the key factors fueling the growth technology inside sales teams use today. We're really looking forward to the insights that Steve is going to bring to the table.

HOW TO GET YOUR SALES TEAMS JAZZED ABOUT INBOUND MARKETING
JENIFER KERN | VP of Marketing, Celerity
Wednesday, September 9 | 12:45 p.m.–1:30 p.m.

Outbound leads work well with an outbound sales process. Apply that same outbound process to inbound leads and you're probably going to fall flat. Unfortunately, making this shift happen within an organization is hard. We're excited to hear how the team at Celerity was able make this change happen and how it's now reaping the rewards of inbound alignment across its marketing and sales teams.

FOCUS ON CHEMISTRY: HOW TO WIN NEW BUSINESS & BUILD LASTING CLIENT RELATIONSHIPS
BOB SANDERS | President, Sanders Consulting Group
Wednesday, September 9 | 1:30 p.m.–2:15 p.m.

Business, whether B2C or B2B, will always come down to P2P: people-to-people. Relationships must be taken into account with products or services to lead to lasting success. In this session, Bob is going to take a deep dive into the chemistry and the elements that make up these successful relationships and how businesses can react to foster long-term growth.

Thursday

OPTIMIZE ME: INSANELY MORE PRODUCTIVE SALES STRATEGIES
JILL KONRATH | Author, Speaker, Sales Accelerator, JILL KONRATH, Inc.
Thursday, September 10 | 11:45 a.m.–12:30 p.m.

Want to learn how to be more productive? As a sales rep, increased productivity means shorter sales cycles and more deals made in less time. We're looking forward to learning the research-based strategies that Jill Konrath has used to boost sales productivity.

NEVER CALL A STRANGER: HOW TO REPLACE COLD CALLS WITH WARM INTRODUCTIONS
TOM MARTIN | President, Converse Digital
Thursday, September 10 | 1:30 p.m.–2:15 p.m.

With today's social profiling and inbound marketing technology, there is no excuse for making a cold call to a complete stranger. In this session, learn the art and science of using advanced social reconnaissance to dominate in today's social selling world.

CLOSING THE $150,000 DEAL: WINNING MORE, BETTER BUSINESS WITH CONSULTATIVE SELLING
DREW HIMEL | CEO, PCR
Thursday, September 10 | 3:45 p.m.–4:30 p.m.

This session will cover successful strategies on how best to differentiate your agency, take a consultative approach to selling and package all your sales collateral. You will walk away from this session with presentations, proposals and case studies demonstrating how PCR won $500,000 in business with just four accounts.

Friday


POWER THE BOTTOM OF THE FUNNEL WITH SALES ENABLEMENT
DEBORAH FARESE | Senior Manager, HubSpot
Friday, September 11 | 10:30 a.m.–11:15 a.m.

Research shows that B2B buyers do two-thirds of their research before speaking with a sales rep. So how can sales enablement help reach prospects in the right place, at the right time, with the right message—all before they've engaged with reps? Join this session for tips on increasing rep productivity and influencing buyers when they’re not talking to a sales rep.

6 SALES HACKS THAT ACTUALLY WORK
CRAIG ROSENBERG | Chief Analyst, TOPO
Friday, September 11 | 10:30 a.m.–11:15 a.m.

Drawing from TOPO's research of hundreds of high-growth sales organizations, Craig will present six sales hacks that are being executed successfully today. He will provide specific advice and use cases that allow attendees to execute the right way. We can't wait to learn some new and actionable hacks to close more deals.

THE UNIFIED BUSINESS MODEL (THE FUTURE OF SALES & MARKETING)
OLIVER LOPEZ | CEO, Structsales
Friday, September 11 | 12:45 p.m.–1:30 p.m.

We live in the age of pipeline marketing, where marketing and sales departments are working together toward the same goal. However, this isn't as easy to accomplish as it sounds. In this session, Oliver Lopez will discuss the three pillars on which success in this model is predicated. Don't miss it!

Are there any other sessions we missed that you think would be ideal for sales professionals? Let us know in the comments below!

While you'll be busy trying to fit all those awesome sessions, don't forget to stop by the New Breed booth at Club INBOUND to say hello. (We'll even be playing Marketing + Sales Funnel Plinko and giving away a free ticket to INBOUND 2016.)

inbound-2015

Topics: Inbound Sales, Sales Conversion

Matthew Buckley

About The Author

Matthew Buckley is a former New Breeder

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