Headed to INBOUND '16? We'd love to connect with you!  Meet With New Breed

New Breed Blog

Get Blog Updates

INBOUND 2015: Can't-Miss Sessions for Marketing Executives

Matthew Buckley
Aug 20, 2015 8:00:00 AM  |  Matthew Buckley

inbound-blog

HubSpot's annual INBOUND conference is just around the corner. This year close to 15,000 marketers and sales professionals will be arriving at the Boston Convention and Exhibition Center with the hopes of expanding their knowledge. Their goal is to come away with actionable insights and strategies that can be applied to their businesses.

To those planning on attending, have you started working on your agenda? We wanted to give you a look into some of the sessions that we're eagerly anticipating for B2B and technology marketing leaders.

INBOUND 2015 sessions marketing leaders can't afford to miss

Wednesday

THE FUTURE OF SEARCH
WILL CRITCHLOW | CEO, Distilled
Wednesday, September 9 | 10:30 a.m.–11:15 a.m.

As much as marketers might not want to admit it, Google's monopoly on the search space doesn't appear to be changing anytime soon. We're looking forward to take a dive into how its search algorithms are evolving and what marketers need to be doing to adapt.

TECHNICAL MARKETING IS JUST THE PRICE OF ADMISSION
MICHAEL KING | Founder & Digital Marketing Consultant, iPullRank
Wednesday, September 9 | 4:45 p.m.–5:30 p.m.

Martech is quickly becoming a crowded space, with an endless number of tools that marketers can leverage from lead generation to reporting. This session is poised to take a look at exactly what it takes to use these platforms to grow your business and the skills that are needed for modern marketers to be successful.

Thursday

HOW THE HUBSPOT BLOG USED DATA TO SETTLE THE QUANTITY VS. QUALITY DEBATE
GINNY SOSKEY | Section Editor, HubSpot
Thursday, September 10 | 11:45 a.m.–12:30 p.m.

This is one of the age-old debates in content marketing, and we're hoping this session can put it to bed! Our focus has always been on quality over quantity so place your bets now and we'll see you there.

BACK TO BUSINESS SCHOOL WITH HBS: A GO-TO-MARKET CASE STUDY
JEFF BUSSGANG | General Partner, Flybridge Capital Partners
Thursday, September 10 | 11:45 a.m.–12:30 p.m.

This session is going to take a deep dive into the Mattermark case, and we're excited to see what we can learn from its success, the issues it faced as a SaaS startup and its go-to-market strategy and financing.

39 HARD EARNED LESSONS FROM THE TRENCHES OF THE HUBSPOT BLOG
COREY ERIDON | Managing Editor, HubSpot
Thursday, September 10 | 2:30 p.m.–3:15 p.m.

HubSpot is the holy grail of content marketing for B2B technology companies, and any opportunity to learn from its success shouldn't be missed. Its team is one of the most data-driven in the business, and I'm sure its insights will be as valuable as they are broadly applicable all business blogs.

BECOMING A CUSTOMER-OBSESSED CMO
VICTOR MILLIGAN | CMO, Forrester
Thursday, September 10 | 3:45 p.m.–4:30 p.m.

We live in the age of the customer, and it's more important than ever for marketing leaders to understand their target personas and market to them over their entire lifecycles. Forrester's researchers study this trend, and we're looking forward to the insights that Milligan is sure to provide.

Friday

WHAT DO VC'S WANT FROM THEIR EXECUTIVES?
LARRY BOHN | Managing Director, General Catalyst
PAT GRADY | Partner, Sequoia Capital
STACEY BISHOP | Partner, Scale Venture Partners
Friday, September 11 | 10:30 a.m.–11:15 a.m.

What's better than the chance to learn from one VC about exactly what he or she wants to see from his or her executives? The chance to sit down with three of them at once. We can't wait for their discussions around finance, hiring, operations and the role of marketing and sales within high-growth companies.

OPTIMIZING THE PAST: HOW TO GET MORE TRAFFIC & LEADS FROM “OLD” BLOG CONTENT
PAMELA VAUGHAN | Manager of Blog Optimization & Growth, HubSpot
Friday, September 11 | 12:45 p.m.–1:30 p.m.

Content-marketing success can be attributed in large part to the compounding returns that it offers. We're looking forward to learning about strategies that can be used to maximize these long-term returns.

HOW TO USE PAID RETARGETING TO NURTURE LEADS DOWN THE FUNNEL
NITI SHAH | Inbound Marketer, HubSpot
Friday, September 11 | 1:30 p.m.–2:15 p.m. | Advanced | Marketing

Blogging and publishing gated content aren't always enough. Firms can use paid search and retargeting tactics layered on top of an inbound methodology to increase time-to-value of marketing spending, especially in crowded spaces.

What sessions are you most looking forward to? Let us know in the comments below! And though you'll surely be busy running around to make it to all these sessions and networking with your peers, don't forget to stop by the New Breed booth at Club INBOUND to say hello.

inbound-2015

Marketing

Comments

Comments

Matthew Buckley

This post was written by Matthew Buckley

Matthew Buckley is New Breed's Lead Marketing Strategist. He specializes in developing successful inbound marketing programs and is a HubSpot expert. Matt’s expertise has led to the launch of many successful inbound marketing campaigns.

Connect with Matthew

    Inbound-Marketing-Guide