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How to Refine your Branding Strategy

Sierra Calabresi
Dec 23, 2013 8:00:00 AM  |  Sierra Calabresi

vaccuumMost of us aren't born with a good reputation, it's something we have to work on and build with time. And the same also rings true for your business. You can't assume you'll have glowing reviews and customer referrals if you don't make an effort to refine your branding strategy and make sure you're delivering on the promises you're making to your customers.

Building a clear and concise branding strategy can be tricky. Maybe you're only focusing on your competition or you're not spending enough time understanding your target audience. There are common misconceptions that we see many brands using in their own strategies, and we're here today to turn those misconceptions on their heads and show you the steps you can take to improve your branding strategy.

Today we're sharing a post on the HubSpot Insiders Blog that shares 6 brand tactics you can bring into your own strategy, what might be holding you back, and the steps you can take to solve the branding dilemma. Come check it out!

Develop a Successful B2B Content Strategy whitepaper

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Sierra Calabresi

This post was written by Sierra Calabresi

Sierra Calabresi is a Marketing Copywriter at New Breed, where she helps guide content marketing efforts for our customers as well as our internal marketing programs. She specializes in developing and overseeing the web content for our sales-ready website projects, manages our network of content contributors and is a frequent author on the New Breed blog.

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