Inbound Marketing + Sales Blog

August 21, 2013

How to Get Started with the HubSpot CMS

Written by: Matthew Buckley  |  Share:

If you didn't already know, HubSpot has its very own Content Management System (CMS), a web development platform that goes above and beyond more traditional CMS platforms. We are huge HubSpot fans here at New Breed and we have experienced exponential success with our own website built on the HubSpot CMS. You may now be wondering how you can get your own website started on this platform, so here are three steps you can take now to get started.

1. General Education

Do you know what a CMS is? Do you know what CMS you’re currently using? These are important questions to answer and will shape your next steps when moving to the HubSpot CMS. At its core, a CMS is a platform that allows you to manage online content from one central location. Some common CMS platforms include WordPress, Drupal, Joomla, and the HubSpot CMS.

2. Why Choose the HubSpot CMS?

Moving your site to the HubSpot CMS has many benefits, but here are a few that are our favorites!

  • Responsive design – ensure that your site is optimized for any mobile browsing platform
  • Smart content – tailor any page of your website your target personas
  • All-in-one integration with marketing automation and analytics software, landing pages, blog posts, CTAs, among the many HubSpot tools. 

Download our HubSpot COS Case Study to learn how New Breed leveraged the COS to  meet and exceed our goals

3. Moving to the CMS

Now that you’ve determined which CMS you’re currently using, let’s take the next step to HubSpot's version of a CMS. HubSpot's CMS offers a full integration with their greater marketing automation platform, allows users to control all the aspects of their digital presence and content from one central hub.

There are two paths you can take when moving your organization to the HubSpot CMS. If you're currently using a different CMS platform, you can migrate to the HubSpot CMS and the HubSpot Marketing Hub, which is one of the most powerful marketing tools available and will provide countless opportunities to improve your marketing beyond a new website. However, if you're not ready to make the full transition, you can also just move to the HubSpot CMS on its own.

4. Create Your Sales-Ready Website on the CMS

At New Breed, we feel that your website should be your best salesperson, or what we like to call a Sales-Ready Website. This means that the site navigation structure and design is driven by your buyer personas with clear conversion paths. While switching to a new CMS, it's also a good time to reassess your current site and your marketing goals. Are they still in alignment? Is your website helping to achieve those goals? Are your buyer personas accurate and relevant? Before migrating to the HubSpot CMS, talk with your organizations' stakeholders and marketing strategists so that you can be confident your new website is set up to be a lead generation machine.

Key Takeaway

Now that you've ready to get started on the HubSpot CMS, download one of our CMS Website Redesign and Development packages and let us help you seamlessly optimize your website on the CMS. We have years of experience optimizing our own website, as well as assisting our clients with theirs, and can set you up for a successful site build on the HubSpot CMS.

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Topics: Lead Generation, Website Strategy, Marketing Automation

About The Author

Matthew Buckley is a former New Breeder.

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