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Ringing in the New Year with Inbound Marketing

Sierra Calabresi
Dec 31, 2013 8:00:00 AM  |  Sierra Calabresi

holiday-marketing-ideasHappy New Years Eve! Ready to ring in the New Year with Holiday marketing ideas for inbound?

Can you believe that by tomorrow we will be stepping into 2014! The New Year evokes new beginnings and new opportunities - As inbound marketers, we are always looking for ways to harness our greatest potential. What better way to get motivated than with the start of a new year!

When you are between the hustle and bustle of finalizing plans for the evening and writing down those new years resolution, check out our tips for ringing in the new year with inbound marketing holiday ideas! Maybe you are looking to increase your leads, grow your online presence, or even begin thinking about holiday marketing ideas for the 2014 season - hey, if you are looking to become a successful inbound marketer, it's never too early to start planning out your strategies! Let's make a toast to the new year and start taking a look at New Year's resolutions for a successful Inbound Marketer!

Resolution: I will engage with my social media followers / fans daily to build stronger relationships with my audience.

Social media is one of the most powerful inbound marketing tools you can use to harness the results you have been dreaming of all year. Let 2014 be the year of engagement and stronger relationships! With social media you can drive traffic to your website, generate new leads and connect with your current customers. Start getting active and staying active on Facebook, Twitter and LinkedIn to engage with your audience - doing so will only help you convert those leads into loyal customers.

Resolution: I will blog 3-5 times a week to generate leads and deliver compelling, educational posts.

Creating valuable content is essential to your inbound success because it is at the heart of your web presence. If you have a weak web presence you can kiss your leads goodbye. (We know at midnight you'll be searching for that special kiss, this is not the type you're looking for!) Remarkable content will help you drive traffic to your website, ultimately turning that traffic into leads and converting them into customers. The more you blog the more your online presence will grow.

If you are looking to grow your business blogging presence and start writing content that is fun and educational, check out one of our recent blog posts on improving content.

Resolution: I will harness the power of "Smarketing" to improve my strategy

Merging your sales efforts with your marketing efforts is a powerful strategy for success in an inbound marketing world. At New Breed, we pride ourselves on our savvy team of marketers and sales experts. We truly believe that combining the two professions is what really sets us apart from the competition. 

Using closed-loop marketing analytics and aligning your marketing goals with your sales goals will help you to better understand what methods are working and what isn't. 

Resolution: I will use email marketing to engage with my contacts

Email marketing is essential for a successful inbound marketing strategy. Whether you're a seasoned email marketer or new to the world of email marketing, you should be looking for ways to reach your greatest potential. 

There are many different ways you can improve or establish an email marketing campaign. Every strong email campaign starts with identifying your target personas and their pain points. You want to be sure you are delivering the right message to the right person and looking for a way to solve an existing problem. Your emails will be most effective if they contain compelling content that entices the reader into taking further action. For the final touches, make sure your email is easy to scan and properly edited.

There are many different steps you should consider before hitting 'send,' but we have provided the essentials for getting started with your campaign.

Resolution: I will analyze all my efforts

Regardless of how successful your campaign was, nobody is perfect - There is always room for improvement! Also, if you never analyze your efforts how will you ever stay ahead of the competition and give the ultimate wow-factor?! 

Taking a look at your efforts provides insight into your existing market campaigns and can help you significantly improve future campaigns. We recommend using marketing analytics to measure your efforts.

Resolution: I will embrace the funnel

If you are looking to succeed in the world of inbound marketing, then you should be aligning your strategy and efforts around the inbound funnel. At the top of the funnel, people are looking for information on broad terms. During this stage they have an interest, but are not anywhere close to buying. As your visitors move further down the funnel the words the search is more defined. Aligning your information with each stage is the best way to convert leads into customers. For the best results, you also must understand that every visitor / customer is different with their buying process. Not all are created equal! 

How are you and your company planning on harnessing the power of new beginnings for your inbound marketing efforts? Share with us! - Have a safe, fun and happy New Year!

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Sierra Calabresi

This post was written by Sierra Calabresi

Sierra Calabresi is a Marketing Copywriter at New Breed, where she helps guide content marketing efforts for our customers as well as our internal marketing programs. She specializes in developing and overseeing the web content for our sales-ready website projects, manages our network of content contributors and is a frequent author on the New Breed blog.

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