August 22, 2014

11 Facts About Inbound Marketing Every Marketer Should Know

4 min read

Written by: Olivia Perek-Clark  |  Share:


As an agency marketer, you may be wary of inbound marketing. There’s a lot of buzz around the term but to be frank, this isn’t a trend for today, tomorrow or this year. Inbound marketing has been around for years and will continue to revolutionize and influence everyone from marketers to web developers to consumers.

On average, inbound leads costs 61% less than leads from outbound marketing methods like billboards, direct mail, or radio advertisements.

Inbound marketing is not a channel, tactic or technology; it is a methodology. With inbound, brands attract, convert, close and delight visitors, leads and customers through a variety of channels including social media, email, blogging, search engine optimization and more.

Don’t believe me?

Let’s dive into some facts and statistics behind inbound marketing.

1. Inbound Marketing isn’t Content Marketing

Content marketing is integral to every stage of the inbound methodology. But it is only one piece of the inbound marketing equation. You can use targeted content to help accomplish attracting visitors, converting them into prospects, closing sales and delighting your customers.

2. Inbound Marketing is Similar to a Puzzle

There are many different aspects to the inbound methodology that only generate results when used in unison. In order to attract, convert, close and delight, you have to implement strategies in content marketing, email marketing, SEO, social media marketing and blogging. Alone, these strategies look ok, but you won't get the full picture until you fit all the pieces together.

3. Return on Investment is Much Higher

Have you ever tried measuring the exact ROI of a billboard? How’d that go for you? In 2013, 41% of marketers said that could prove inbound ROI for their company. Once you take the time to account for your efforts and measure the data/analytics gathered, you'll find that inbound marketing delivers time after time.

4. You Need to Spend Time and Creativity on Content Creation

To be successful, you have to spend time and resources on creating content. Content most commonly includes: blog posts, webinars, e-books, white papers, infographics and more. No matter what form you choose, content is responsible for driving each stage in the inbound methodology.

Download our Ultimate Guide to Inbound Marketing to learn how to build a  successful, optimized strategy.

5. Targeted to Buyer Personas

With 78.6% of people in the United States on the internet, it’s likely your buyer persona lives online. All of the content you create and publish should be targeted for your buyer personas, optimized for search and compelling enough to attract readers.

6. Blogging Increases Visibility and Leads

Don’t be fooled, blogging is a significant source to generate leads and customers for many companies:

  • 43% of marketers said they have generated at least one customer from their blog

  • 57% of marketers who were committed to blogging monthly could trace customers back to their blogs

  • 82% of marketers that blog daily generated customers from their blogs

7. SEO isn’t Dead but Evolving

87% of people today use a search engine and 78% use it to do searches for products and services. Therefore, adding SEO to your inbound toolbox is essential. SEO leads have a 14.6% close rate as compared to outbound leads at 1.7%.

8. Landing Pages are the Most Effective Way to Capture Lead Information

Creating unique landing pages (e.g. creating a new landing page with a distinct URL for each and every one of your gated e-books, webinars, etc.) is an indispensable part of inbound marketing.

  • 30+ landing pages = 7x more leads

  • 40+ landing pages = 12x more leads

9. With Inbound you can Skip Trial and Error

By conducting A/B testing, you can prove a higher ROI. A/B testing different blog CTA variations has shown to increase click through rates by as much as 200%!

10. Email Marketing can be Utilized without Coming Across as Spam

Email marketing is far from dead; rather it is the best lead-generating strategy. 66% of consumers have made an online purchase as a result of a marketing email.

11. Maintain a Higher Customer Retention Rate

It costs businesses 6 to 7 times more to attract a new customer than to retain an existing customer. This is where the delight aspect comes into play. By using all of the tactics previously mentioned, continue engaging with customers. This positive experience results in happier customers who will then stay with you longer and tell their friends about how great you are.

The Ultimate Guide to Inbound Marketing - Free Download

(Sources: HubSpot, Inbound Marketing Agents, Pew Research CenterWhite House Office of Consumer Affairs)

Topics: Inbound Marketing

About The Author

Olivia is the manager of New Breed's Inbound Team. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.

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