When it comes to digital marketing, especially B2B digital marketing, most people automatically think online advertising. With an optimized PPC campaign and online banner ads strewn all over the place, your digital marketing strategy is all set right? Wrong.
First and foremost, you need to have a sales ready website. That's just a given in our industry today. Second, you need to think about search engine optimization, you need to think about content creation, social media marketing, email marketing, and display ads. Then you need to take all that data you're getting and analyze it. Figure out what's working, what's not, what could be improved upon. You may quickly realize that dumping all your marketing dollars into PPC is actually generating unqualified traffic and low quality leads.
By looking at the bigger picture, you'll have greater insight into your potential customer base and will have the agility to change your digital marketing program for the better. To help show how each of these pieces fit together to build that bigger picture, we wanted to share this infographic from Media Bistro that explains what digital marketing is.