As marketers, we strive to stay up to date on all the latest marketing trends and topics. We also like to demonstrate our knowledge through content creation and certifications. Luckily for us, there is a series of certifications by HubSpot Academy that can be used to prove we're well-versed in everything marketing-related. Now you can add another notch to your marketing belt with their Email Marketing certification.
I myself took the Email Marketing Certification and found it to be very valuable. It covered email design, audience segmentation, lifecycle marketing, deliverability, optimization, analytics and more. Both the course and certification are beneficial for anyone who wants to learn more about these topics and discover how they all come together to help you develop an email marketing strategy that will grow your business and take you to the next level.
To help you prepare for the 60-question certification test, you can take the topic course and download the transcripts.
Whether you're new to email marketing or just brushing up on your skills, this 3.5-hour course, which consists of nine on-demand classes is beneficial at any experience level. The course will run you through basic email marketing techniques, tried and true best practices and how to deploy email marketing to grow your business. The course features email marketing experts from HubSpot, Litmus and Word to the Wise. The best part about it? You don't even have to be a HubSpot customer to access this (or any) certification. Once you sign up for the course, you'll have free access to the whole certification library including resources, study guides and several helpful HubSpot tools.
After you pass the certification, you'll be able to add the badge to your website, email signature or LinkedIn profile and join a global community of inbound marketing professionals. Or just hang the certification up at your desk and make your coworkers jealous. To raise the stakes a little bit, make it a competition among your coworkers. Who can get the most HubSpot certifications?
If you'd like to dive a little deeper into your knowledge of email marketing before going through the certification, check out our best practices checklist: