Inbound Marketing + Sales Blog

May 25, 2012

Drive Inbound Business with Digital PR

Written by: Galen Dow  |  Share:

Galen Dow

Harness the Power of Digital PR

We’re always excited to share the results that we gain for our clients! B2B companies are fighting for mindshare online like everyone else. The advantage that B2B companies, and in particular technology driven companies have is the ability to leverage technical and business thought leadership for competitive advantage. Being engineer-owned, NBM has a unique ability to efficiently and effectively understand and tell a technical story. When you combine our B2B strategists who are always thinking of ways to leverage content for inbound marketing, the results are unbeatable.

From ‘PR Blast’ methodology to targeted direct digital submissions to highly selective technical publication media relations, our customers get the benefit of online visibility and most importantly, coveted inbound links for key words.

One of our longstanding clients, Champlain Cable corporation recently developed a new XLPE (irradiated cross-linked polyethylene) insulation system ideal for demanding mobile applications. Through a selective digital press release and online PR strategy, you can see the immediate impact below on their first page position for key terms.

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 >> View a sample of our engineered content developed to PR and SEO best practices (PDF)

competitive-analysis-workbook

Topics: Demand Generation

Galen Dow

About The Author

Galen Dow is a former New Breeder

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