Are you surprised that 92% of B2B marketers use content marketing as part of their strategy? And that, B2B companies that blog see 64% more leads per month than those that don't? Or that 87% of B2B marketers use social media to distribute content?
Those statistics might surprise you, but what are they really saying?
They're saying that by integrating a content marketing strategy into your overall marketing plan you will:
- Get more traffic to your website
- Get more inbound links, which will help your search rankings
- Get more leads
- And ultimately, drive more revenue for your organization
Okay...so you might be wondering: if I go start a blog right now, will I see these results right away? Probably not. But over time, if you focus on producing relevant, persona-driven content, you will.
To illustrate these points in even more detail, check out this cool infographic below:
What steps have you taken to implement a content strategy for your brand? Let us know in the comments below!