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The State of Content Marketing [Infographic]

Alyssa Rimmer
Nov 19, 2013 2:16:00 PM  |  Alyssa Rimmer

Are you surprised that 92% of B2B marketers use content marketing as part of their strategy? And that, B2B companies that blog see 64% more leads per month than those that don't? Or that 87% of B2B marketers use social media to distribute content? 

Those statistics might surprise you, but what are they really saying? 

They're saying that by integrating a content marketing strategy into your overall marketing plan you will:

  • Get more traffic to your website
  • Get more inbound links, which will help your search rankings
  • Get more leads
  • And ultimately, drive more revenue for your organization

Okay...so you might be wondering: if I go start a blog right now, will I see these results right away? Probably not. But over time, if you focus on producing relevant, persona-driven content, you will.

To illustrate these points in even more detail, check out this cool infographic below:


Source: Dashburst

What steps have you taken to implement a content strategy for your brand? Let us know in the comments below! 

Develop a Successful B2B Content Strategy whitepaper

Content Creation



Alyssa Rimmer

This post was written by Alyssa Rimmer

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