Inbound Marketing + Sales Blog

November 19, 2013

The State of Content Marketing [Infographic]

Written by: Alyssa Rimmer  |  Share:

Alyssa Rimmer

Are you surprised that 92% of B2B marketers use content marketing as part of their strategy? And that, B2B companies that blog see 64% more leads per month than those that don't? Or that 87% of B2B marketers use social media to distribute content? 

Those statistics might surprise you, but what are they really saying? 

They're saying that by integrating a content marketing strategy into your overall marketing plan you will:

  • Get more traffic to your website
  • Get more inbound links, which will help your search rankings
  • Get more leads
  • And ultimately, drive more revenue for your organization

Okay...so you might be wondering: if I go start a blog right now, will I see these results right away? Probably not. But over time, if you focus on producing relevant, persona-driven content, you will.

To illustrate these points in even more detail, check out this cool infographic below:

Infographic_content_marketing.png

Source: Dashburst

What steps have you taken to implement a content strategy for your brand? Let us know in the comments below! 

Develop a Successful B2B Content Strategy whitepaper

Topics: Demand Generation

Alyssa Rimmer

About The Author

Alyssa is a former New Breeder

Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation