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A Recipe for B2B Sales Success

Korey MacPherson
Aug 19, 2013 10:27:00 AM  |  Korey MacPherson

Recipe_for_B2B_Sales_Success-smSelling a product or idea is not always the easiest task, especially when it's new to the table. However, there are easy-to-implement techniques that can truly help in sales. When you follow specific steps, (shared below), you'll have a greater chance for B2B sales success!

Recipe for B2B Sales Success

  • Build trust and credibility with potential clients and clients alike.
  • Sell with questions, not answers
  • Reduce your products and services to value
  • Pay close attention to what your prospect isn't saying
  • Don’t linger on topics
  • Invite your prospect to take some kind of action; be persistent
  • Gather Customer Recommendations and Testimonials

Following this B2B recipe, you will find that you are covering all consumer needs and wants. By establishing a level of trust you will forge a long-lasting relationship for a successful sales future. Not to mention, they say that we have one mouth and two ears for a reason; we should listen twice as much as we speak. These are the types of things you need to keep in mind when following this recipe.

Of course, like with any recipe, you can play around with the ingredients to make it to your taste. However, we've found that this is the perfect batch for our sales strategy! Enjoy!


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Korey MacPherson

This post was written by Korey MacPherson

Korey is an Inbound Advisor at New Breed and epitomizes what it means to be an inbound sales team member. He works closely with our potential customers and helps find the inbound solution that best meets their goals and objectives.

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