Inbound Marketing + Sales Blog

October 25, 2018

B2B Marketing Trends to Anticipate in 2019: Start Planning Now

3 min read

Written by: Amanda Nielsen  |  Share:

B2B trends 2019

As marketers, we’ve chosen a career that is constantly changing and evolving to cater to the every need and want of the customer. To stay relevant and useful for those customers, it’s more important than ever to keep an eye out for current and upcoming marketing trends. The old saying “if it ain’t broke don’t fix it” couldn’t apply less. Unfortunately, it’s all too easy to get comfortable in your ways — and that’s how you get left behind. Lucky for you, we’re here to outline a few of the current and upcoming marketing trends you should know about.

Current Marketing Trends

Social Media

We’ll start you off with an easy one: social media. For quite a few years now, social media has been a huge influence in the marketing field. Almost everyone (businesses and regular people alike) has a presence on one or more social media channels — if you don’t, you’re missing out on a big opportunity.

Reporting and Attribution

Reporting and attribution is another current trend that may seem obvious, but if you’re not doing it, it’s less of a missed opportunity and more of a detriment to your business. How will you know how your marketing efforts have performed if you don’t report on them and attribute the success to the appropriate source? The answer, of course, is that you won’t, and that can have any marketer feeling directionless. But enough with the present. Let’s look to the future!

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Trends for 2019

Customer Success

One of the big marketing trends we have our eye on for 2019 is a simple concept, but it can be a challenge to carry out: customer success. After Hubspot broke the news about the decline of the funnel and the rise of the flywheel, it got us thinking about how the customer and their success lies at the center of any business. We’ve found that when you’re able to build relationships with your customers to create a top-notch experience and provide value, they become evangelists. Those evangelists then tell others about your product or service, and you end up with a steady stream of business from good old-fashioned word-of-mouth marketing.

Conversational Marketing

Speaking of word of mouth, another marketing trend we see for 2019 is conversational marketing. This form of marketing is a sort of remedy to over-automation. Don’t get us wrong — we love automation. It makes our lives 10 times easier, and we’re certainly not saying that you shouldn’t automate, just that you can have too much of a good thing. By adopting a conversational marketing strategy, you can build trust with your customers by adding a personalized human touch to an otherwise automated interaction.

Tangible Marketing 

If these trends seem old fashioned to you so far, that’s because they are. In fact, we'll take this “old is new again” theme a step further and tell you that the next marketing trend we see for 2019 is tangible marketing. Now we know how this sounds, but hear us out. People are so used to getting marketing or sales emails that it can be difficult to stand out. Sending a lead your ebook, a whitepaper, or even a box of chocolates may just be disruptive enough to work. Plus, with automation, (we told you we still liked it) sending tangible marketing to leads or prospects couldn’t be easier.

Video

However, we’ll now turn away from our old-fashioned theme, and toward a much more technologically-forward trend: video. We know you’ve probably heard that video is important for social media, but we’re here to tell you that it’s not just for social media anymore. Video is evolving, and should be used in your sales and marketing efforts. Here at New Breed, we’ve begun using video throughout every aspect of our business. We’ve used it to personally interact with prospects, or to walk our clients through solving common problems. We’ve been able to gate videos after a certain amount of time has elapsed, create “choose your own adventure” style videos, and embed CTAs directly into videos. As you can see, video has a lot more potential that most people give it credit for.

Marketing Beyond 2019

There you have it — our 2019 marketing trend predictions. We know you might be thinking, “but what about voice search?” Though we agree that we would be remiss if we didn’t mention it, we’re not quite sure the marketing world has been able to fully harness it yet. In the same line as voice search is artificial intelligence. We anticipate big things for AI, but they may come a few years down the road.

In the meantime, happy marketing!

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Topics: Inbound Marketing, Demand Generation, Lead Generation, Featured

About The Author

Amanda is an internal marketer specializing in inbound copywriting, lifecycle marketing and co-marketing initiatives.

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