Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Zane Gundersen

Zane Gundersen
Zane is Lead Designer and Developer at New Breed and is the brains behind many of our impressive web projects.
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Recent Posts

May 29, 2018

2 min read

7 Tips to Optimize Your Inbound Marketing Blog

If your inbound marketing content strategy is successful, the first contact visitors have with your company is through your blog. By optimizing your blog to its fullest...

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November 20, 2015

5 min read

Top Sessions from the Future of Web Design Conference NYC [Recap]

Check out our recap for the top 4 sessions from the Future of Web Design Conference 2015, which took place in New York City.

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June 23, 2015

4 min read

6 Web Design Elements to Improve UX and Conversion Rates

Websites are the backbone of B2B online lead generation efforts - take advantage of these 10 web design elements to increase your conversion rate.

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