Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Zane Gundersen

Zane Gundersen
Zane is Lead Designer and Developer at New Breed and is the brains behind many of our impressive web projects.
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Recent Posts

May 29, 2018

3 min read

7 Tips to Optimize Your Inbound Marketing Blog

If your inbound marketing content strategy is successful, the first point of contact visitors have with your company is through your blog. By optimizing your blog to its...

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November 20, 2015

5 min read

Top Sessions from the Future of Web Design Conference NYC [Recap]

Two weeks ago, I headed down to the Future of Web Design Conference in New York City along with our vice president of product, Chris Mathieu. It was a great opportunity...

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June 23, 2015

4 min read

6 Web Design Elements to Improve UX and Conversion Rates

Companies today are investing more than ever in their online presence and have adopted many leading user-experience trends seen previously only in the B2C space. This...

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May 8, 2012

2 min read

Designing for a Multisite Banner Ad Campaign

Define placement So you’ve decided that a banner ad campaign is a good form of advertising to connect with your audience. Assuming you’ve defined your audience and...

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