Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More

Zach Lewis

Zach Lewis
Zach is a former New Breeder.
Find me on:

Recent Posts

November 7, 2017

3 min read

Why You Need Defined Inbound Lifecycle Stages

With all of our clients, we stress how important it is to clearly define inbound lifecycle stages and educate your team on each stage of the customer lifecycle....

Read More
July 20, 2017

3 min read

6 Ways To Optimize Your LinkedIn Profile For Social Selling

With the emergence of social selling, business relationships are moving out of the conference rooms and into social networks. In conjunction with other inbound sales...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation