Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Therese Palmere

Therese Palmere
Therese is a Content Writer for Aumcore, a digital marketing agency based in New York City.
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Recent Posts

October 18, 2018

4 min read

What Marketers Need to Know About Google's Smart Display Campaigns

Smart display campaigns are what every digital marketer has dreamed about for years. Thanks to the power of technology and AI, marketers can now set up a complex campaign...

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