Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Steve Herrick

Steve Herrick
Steve is a former New Breeder.

Recent Posts

November 9, 2017

4 min read

Using HubSpot to Optimize Your Lead Nurturing Strategy

Lead nurturing is a critical aspect of leveraging marketing assets to drive sales. Enhance your lead nurturing strategy and drive ROI by leveraging HubSpot.

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