Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Scott Greacen

Scott Greacen
Scott is a former New Breeder.
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Recent Posts

July 11, 2017

3 min read

Revenue Operations: Redefining Marketing & Sales Operations to Drive Growth

Marketing for SaaS companies has become increasingly complex. There seems to be an unlimited amount of platforms out there to help optimize your processes and attempt to...

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