Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Samantha Winchell

Samantha Winchell
Samantha Winchell is a former New Breeder.

Recent Posts

May 21, 2015

4 min read

Life After Mobilegeddon: Both Sides of the Google Mobile Update

A dive into two examples of website trafic, one optimized for mobile, one that isn't and the impact of mobilegeddon, the Google mobile update.

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March 16, 2015

5 min read

How to Calculate Customer Acquisition Cost for PPC Campaigns

Need help calculating customer acquisition cost for your pay-per-click campaign? Check out the key metrics & formulas needed for a final calculation.

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March 12, 2015

4 min read

4 Great B2B AdWords Optimization Techniques

Ready to try PPC for your B2B site to drive more traffic? Take a look at these inbound-focused Adwords optimization tips to get started!

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January 13, 2015

3 min read

5 Ways to Tell if Your SEO Tactics are Working Against You

Could the SEO tactics you're using actually be working against you? Learn the key areas to check whether your SEO is hurting or helping your cause.

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December 2, 2014

4 min read

What are the Tasks Involved in Writing a Well-Crafted Business Blog?

Between optimizing for search, sourcing imagery, flowing & formatting, writing a blog post may take more time than one might expect. Learn why.

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August 4, 2014

6 min read

How to Use the New HubSpot CMS URL Mapping Tool

Not sure how to use the new HubSpot CMS URL Mapping Tool? We've gathered screen shots to walk you through the process and explain the different tools!

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