Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

Read More

Samantha Winchell

Samantha Winchell
Samantha Winchell is a former New Breeder.
Find me on:

Recent Posts

May 21, 2015

4 min read

Life After Mobilegeddon: Both Sides of the Google Mobile Update

On April 21, 2015 Google released a new variation on their search algorithm which places heavier significance on mobile-friendly browsing for the web. Under this new...

Read More
March 16, 2015

5 min read

How to Calculate Customer Acquisition Cost for PPC Campaigns

It can be surprisingly easy for companies to shell out cash for pay-per-click campaigns without actually knowing whether or not their spend is justified. The attitude may...

Read More
March 12, 2015

4 min read

4 Great B2B AdWords Optimization Techniques

There’s been a great deal of discussion about whether pay-per-click advertising techniques align with the inbound marketing methodology. Many marketers claim that PPC...

Read More
January 13, 2015

3 min read

5 Ways to Tell if Your SEO Tactics are Working Against You

Every business should be cognizant of their website's search engine optimization efforts, and I highly recommend following SEO best practices in order to set your site up...

Read More
December 2, 2014

4 min read

What are the Tasks Involved in Writing a Well-Crafted Business Blog?

The other day the topic of blogging came up with a friend when they saw my blogging fuel gauge mug from HubSpot. Essentially, the conversation went a little like this:...

Read More
August 4, 2014

6 min read

How to Use the New HubSpot CMS URL Mapping Tool

Source: HubSpot The URL Mapping Tool has a new look, so we’re creating this post to help you to make a smooth transition. Below, we’ve provided screen shots, descriptions...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation