Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Samantha Winchell

Samantha Winchell
Samantha Winchell is a former New Breeder.
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Recent Posts

May 21, 2015

4 min read

Life After Mobilegeddon: Both Sides of the Google Mobile Update

A dive into two examples of website trafic, one optimized for mobile, one that isn't and the impact of mobilegeddon, the Google mobile update.

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March 16, 2015

5 min read

How to Calculate Customer Acquisition Cost for PPC Campaigns

Need help calculating customer acquisition cost for your pay-per-click campaign? Check out the key metrics & formulas needed for a final calculation.

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March 12, 2015

4 min read

4 Great B2B AdWords Optimization Techniques

Ready to try PPC for your B2B site to drive more traffic? Take a look at these inbound-focused Adwords optimization tips to get started!

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January 13, 2015

3 min read

5 Ways to Tell if Your SEO Tactics are Working Against You

Could the SEO tactics you're using actually be working against you? Learn the key areas to check whether your SEO is hurting or helping your cause.

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December 2, 2014

4 min read

What are the Tasks Involved in Writing a Well-Crafted Business Blog?

Between optimizing for search, sourcing imagery, flowing & formatting, writing a blog post may take more time than one might expect. Learn why.

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August 4, 2014

6 min read

How to Use the New HubSpot CMS URL Mapping Tool

Not sure how to use the new HubSpot CMS URL Mapping Tool? We've gathered screen shots to walk you through the process and explain the different tools!

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