Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Raul Harman

Raul Harman
My name is Raul, editor in chief at Technivorz blog. I have a lot to say about innovations in all aspects of digital technology and online marketing. You can reach me out on Twitter.
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Recent Posts

March 29, 2019

5 min read

How to Repurpose Content and Make the Most of Your Marketing

Everyone has at least one amazing, evergreen piece of content we’re so proud of. You pour your blood, sweat and tears into the creation and promotion of such content and,...

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February 4, 2019

5 min read

A Brief Guide to SEO-Friendly Event Planning

Many businesses organize various local events. Be it a conference, a social event or a charity event, you’ve invested tons of effort to plan it and you want it to be seen...

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January 10, 2019

6 min read

How to Leverage Quality SEO Backlinks Through Blogger Outreach

Can you imagine this? Your new app gets reviewed on TechCrunch. Your blog post gets published on HuffPost, Forbes or Entrepreneur. Your fashion line gets reviewed by a...

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