Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Quinn Kanner

Quinn Kanner
Quinn is a Content Marketing Specialist at New Breed who writes and edits inbound content that informs audiences. She’s super passionate about grammar and punctuation and loves learning new things that she can share with readers. Her favorite punctuation mark is the em dash.

Recent Posts

November 8, 2019

5 min read

The Role of Buyer Personas in Conversion Pathways

Conversion paths demonstrate the ways that buyers find out about your company initially and the ways they continue to convert down the funnel.

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October 31, 2019

5 min read

How Companies Use Digital PR to Build Online Visibility

Digital PR is a promotional strategy where companies gain earned media from external parties including publications, influencers and thought leaders.

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October 25, 2019

4 min read

5 Questions for Case Study Development

Case studies help build trust with your prospects. They help people understand that you’re capable of delivering what you say you’re going to deliver.

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October 24, 2019

9 min read

What is Content Marketing?

Content marketing is designed to educate your audience about the topic they’re trying to better understand so that they can make an informed decision.

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October 18, 2019

9 min read

8 Steps to Transitioning Your Company to Inbound Marketing

Buyers have more and more power over the marketing and sales process, so you need to draw them with helpful content and nurture them into customers. 

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October 16, 2019

4 min read

8 Examples of Earned Media Tactics

Earned media is the most trustworthy form of marketing content because it’s not self-promotional. But how do you get earned media?

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