Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Patrick Biddiscombe

Patrick Biddiscombe
Patrick Biddiscombe is the CEO of New Breed. He also spearheads our Revenue department and his background and skills in sales and inbound strategy has contributed immensely to the success of New Breed and our customers' growth.
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Recent Posts

October 9, 2019

5 min read

25 Words to Avoid in Your Next Sales Pitch

Ever wondered if you're using the right words in your sales pitch? Today we're sharing 25 words you should be avoiding at all costs.

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May 31, 2019

9 min read

An Insider's Look at the HubSpot CRM

Take a deep dive into the HubSpot CRM, HubSpot's latest product release, designed to help small businesses close more of the right customers.

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April 18, 2019

7 min read

10 Selling Techniques to Help You Become a Better Salesperson

Stuck in a sales rut? We've got 10 selling techniques you can use in 2019 to help you become a more effective salesperson.

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February 26, 2019

5 min read

8 Business Books Every Salesperson Should Read

As a salesperson, it’s important to continue expanding your toolset and learning how to provide the most value to your client. Check out these eight books that every...

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January 31, 2019

2 min read

5 Sales Tips Every Rep Needs to Close More Deals

So, you’ve identified a good-fit prospect and have begun the sales process. How do you ensure you’re driving the sales process in the right direction? By keeping these 5...

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June 12, 2018

4 min read

4 Ways to Measure Customer Loyalty

The digital age has given buyers limitless information, endless choices, and overall, more power in their purchase decisions. When this happens, it's time to devote better...

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