Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Patrick Biddiscombe

Patrick Biddiscombe
Patrick Biddiscombe is the CEO of New Breed. He also spearheads our Revenue department and his background and skills in sales and inbound strategy has contributed immensely to the success of New Breed and our customers' growth.
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Recent Posts

May 31, 2019

9 min read

An Insider's Look at the HubSpot CRM

The traditional sales team has always been about two things: chasing and closing. If you’re no stranger to the industry, or dare I say a victim of outbound sales...

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April 18, 2019

7 min read

10 Selling Techniques to Help You Become a Better Salesperson

We believe that every good salesperson (or any person at all) always has room to grow in their role and improve their skills. That’s why we invest so much in the continued...

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February 26, 2019

5 min read

8 Business Books Every Salesperson Should Read

As a salesperson, it’s important to continue expanding your toolset and learning how to provide the most value to your client. Check out these eight books that every...

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January 31, 2019

2 min read

5 Sales Tips Every Rep Needs to Close More Deals

So, you’ve identified a good-fit prospect and have begun the sales process. How do you ensure you’re driving the sales process in the right direction? By keeping these 5...

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June 12, 2018

4 min read

4 Ways to Measure Customer Loyalty

This digital age has given buyers limitless information, endless choices and, overall, more power in making their purchasing decisions. All of this means more time,...

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January 5, 2017

4 min read

How to Address Your Biggest Marketing and Sales Challenges in 2019

Last year, Bob Evans of Oracle wrote a list of marketing challenge and opportunity predictions for Forbes. He began with a strong message: "Fortified with unprecedented...

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