Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Pat Buono

Pat Buono
Pat is an Operations Strategist at New Breed. He specializes in optimizing our software stack, maintaining reporting integrity, implementing process changes and supporting the leadership team.
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Recent Posts

February 8, 2019

4 min read

There and Back Again: Sales Operations to Sales

  Working behind the scenes of a business is too often a relatively thankless job. It's a little like working backstage on a tour: The lead singer is a star, but you're...

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October 17, 2017

4 min read

4 Major Building Blocks of Account-Based Marketing Strategy

Today’s marketers are constantly looking to adapt on the fly, remain data driven, and learn not only the most cutting-edge techniques, but also the most effective ones. ...

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April 11, 2017

2 min read

Align Marketing and Sales Through Better Change Management​

Aligning marketing and sales is a difficult challenge for any organization. Add in the internal process changes necessary for a successful alignment, and all of a sudden...

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November 16, 2016

2 min read

Why You Should Take the HubSpot Sales Software Certification

If you're anything like us here at New Breed, you pride yourself on not only being knowledgeable in the inbound methodology, you've also started it applying to your sales...

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