Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Pat Buono

Pat Buono
Pat is the Revenue Operations Manager at New Breed. He specializes in optimizing software stacks, maintaining reporting integrity, implementing process changes and supporting our clients' needs.
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Recent Posts

April 3, 2020

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What is Sales Operations?

Sales operations can help your sales team, and your company, scale more efficiently.

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November 6, 2019

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Sales Operations Planning Fundamentals That Drive Results

Sales operations planning enables you to understand how your company will be impacted by a change before it happens.

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February 8, 2019

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There and Back Again: Sales Operations to Sales

Business Operations, or BizOps, can encompass many different things depending on the company. It involves managing all the platforms a company uses day to day, tracking...

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October 17, 2017

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4 Major Building Blocks of Account-Based Marketing Strategy

Inbound can be the demand generation engine behind your revenue team but implementing an account-based approach can drive that machine to run at the next level.

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April 11, 2017

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Align Marketing and Sales Through Better Change Management​

Change management needs to happen in the right way for successful marketing and sales alignment. We have a few tips to help streamline the process.

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November 16, 2016

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Why You Should Take the HubSpot Sales Software Certification

The HubSpot Sales Software Certification is a great add-on to help both marketers and salespeople hone in their skills in the HubSpot CRM.

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