Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More

Olivia Perek

Olivia Perek
Olivia is a Principal Inbound Strategist who focuses on lead generation and marketing and sales alignment. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.
Find me on:

Recent Posts

June 20, 2019

4 min read

A Proven Workflow for Marketing Qualified Lead Handoffs

Here's a step-by-step guide to aligning your marketing and sales lead handoff with an effective MQL handoff.

Read More
April 23, 2019

5 min read

3 of the Most Successful B2B Social Media Campaigns

B2C brands aren't the only ones making noise on social media. Here are three of the most successful social media campaigns for B2B brands.

Read More
March 29, 2019

4 min read

Omnigo Sees 325% Increase in Overall Sessions Since Partnering with New Breed

Omnigo Software was formed after multiple companies came together with one shared vision — to build a world with safer tomorrows. New Breed worked closely with Omnigo to...

Read More
March 14, 2019

5 min read

6 Incredible Examples of B2B Web Design

We’re obsessed with web design here at New Breed and rightfully so. Check out 6 B2B companies with websites (we believe) are amazing examples of effective B2B Web design.

Read More
February 1, 2019

4 min read

5 Campaign Types You Need to Incorporate in Your Demand Generation Strategy

When generating leads and adding contacts to your database, you should always be thinking about how you are going to segment those contacts, and about how you’ll continuously...

Read More
December 19, 2018

3 min read

How To Gain Customer Trust Through Better Business Transparency

Everyone is hoping for the magic to acquire and retain customers, but can you truly rely on a trick? Embrace transparency to improve customer trust.

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation