Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Olivia Perek

Olivia Perek
Olivia is a Principal Inbound Strategist who focuses on lead generation and marketing and sales alignment. She excels at helping clients identify, build and execute scalable demand generation strategies using the HubSpot ecosystem.
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Recent Posts

June 20, 2019

4 min read

A Proven Workflow for Marketing Qualified Lead Handoffs

We've written about the importance of communication between teams, as well as sales-enablement tools and content, so now it’s time to dig into the technology that makes...

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April 23, 2019

5 min read

3 of the Most Successful B2B Social Media Campaigns

You've heard it time and time again: Every successful business needs a robust and engaging social media presence. And you’re probably already using social media in your...

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March 29, 2019

4 min read

Omnigo Sees 325% Increase in Overall Sessions Since Partnering with New Breed

Omnigo Software was formed after multiple companies came together with one shared vision — to build a world with safer tomorrows. Omnigo provides public safety, incident...

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March 14, 2019

5 min read

6 Incredible Examples of B2B Web Design

We’re obsessed with web design here at New Breed and rightfully so. Design and development have drastically evolved over the past couple years leading to some unique...

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February 1, 2019

4 min read

5 Campaign Types You Need to Incorporate in Your Demand Generation Strategy

When generating leads and adding contacts to your database, you should always be thinking about how you are going to segment those contacts, and about how you’ll...

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March 30, 2018

6 min read

New Breed Helps Secret Golf Increase Customer Conversion Rate by 29 Percent

Secret Golf is a platform for golfers to seek instructions from leading tour professionals on all aspects of the game. It is a freemium membership website that features...

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