Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Montserrat Guerra-Solano

Montserrat Guerra-Solano
Montserrat is an Internal Marketing Intern at New Breed with a specialization in content creation and community management. She is a current Champlain College student who enjoys petting dogs and eating snacks.
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Recent Posts

October 30, 2019

3 min read

What to Include in Your Electronic Press Kit (EPK)

Once considered an online resume for musicians, an Electronic Press Kit (EPK) can be easily adapted for the B2B landscape.

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October 10, 2019

5 min read

9 B2B Blog Best Practices to Optimize Conversions

Here’s the scenario: you have a blog you update frequently, but it doesn't reap the results you want. Luckily, you can make changes to boost readership.

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October 3, 2019

3 min read

3 Tips for Combining Sales and Marketing in Your Company

By aligning your marketing and sales teams, you can implement strategies to improve your company's efficiency, lead generation and revenue. 

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October 1, 2019

2 min read

What is MRR and Why Should Marketers Care About It?

MRR is the foundation of building a predictable revenue model. It can help you forecast where you may encounter gaps as you try to hit your revenue goal.

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September 20, 2019

3 min read

How to Implement a Product-Led Strategy

Companies focusing on the product first have a higher chance of success. A good product will fill your market's needs and solve for prospect’s pain points.

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September 11, 2019

4 min read

How to Improve Your Social Media Strategy

Social media can’t sell your product or service for you, but by using the right strategies, it can become a powerful tool that captivates your audience.

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