Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Michael Bird

Michael Bird
Mike Bird is a co-founder of digital marketing agency, Social Garden, which specializes in data-driven lead generation and marketing automation to grow companies’ revenue in the finance, property and education verticals in Australia.
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Recent Posts

January 12, 2016

4 min read

How B2B Companies Can Optimize Facebook Ad Creative

When Facebook first offered advertising opportunities for businesses, most B2B marketers saw Facebook as a B2C platform. They thought most of their audience would...

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