Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More

Meryl Kremer

Meryl Kremer
Meryl is a former New Breeder.
Find me on:

Recent Posts

April 26, 2018

5 min read

How to Define Clear Conversion Pathways

Follow this step-by-step guide to create compelling inbound conversion pathways.

Read More
April 24, 2018

3 min read

4 Reasons to Segment Your Customer Database by Persona and Lead Source

To reap the benefits of an inbound marketing strategy, segmenting your customer database by buyer persona and lead source is key. Discover the 4 reasons why.

Read More
April 12, 2018

5 min read

How to Leverage Your Tech Stack to Prove B2B Marketing Attribution

Ever wish you could use your tech stack to attribute a return value to all your marketing efforts? Well, today's your lucky day. Learn how to configure your reporting...

Read More
April 10, 2018

4 min read

How the American Disabilities Act Affects Web Design

Find out how ADA compliance standards will affect website development and design in 2018.

Read More
March 13, 2018

5 min read

New Breed's 8 Step Guide to Producing Content That Sells

In this eight-step guide, we'll share our secret formula for creating content gold.

Read More
February 23, 2018

3 min read

5 Simple Site Updates That Don’t Require Development Expertise to Implement

These five simple site updates don't require development expertise to implement, but have huge conversion payoffs.

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation