Inbound Marketing + Sales Blog

The Marketing Funnel Is Dead And The Flywheel Has Arrived

Just kidding! Your marketing funnel is alive and well, but in today's exceptionally buyer-centric environment, you need to start considering the flywheel. It's become apparent that the funnel prioritized marketing and sales over customer service, as it favored closing the next deal over your existing customers. However, when buyers wield the power and your Customer Acquisition Cost (CAC) is skyrocketing, your existing customer relationships shouldn't take this backseat. If you want to grow effectively, you need to "ditch" the funnel and introduce the marketing flywheel as a new way to think about your customer base.

Read More

Meryl Kremer

Meryl Kremer
Meryl is a former New Breeder.
Find me on:

Recent Posts

April 26, 2018

How to Define Clear Conversion Pathways

Conversions are the lifeblood of inbound marketing. To drive and sustain successive conversions down your funnel, you must define clear conversion pathways for each of...

Read More
April 24, 2018

4 Reasons to Segment Your Customer Database by Persona and Lead Source

At its core, inbound marketing is a data-driven approach. All incoming leads are funneled through your company's website, providing you with a roadmap to respond to...

Read More
April 17, 2018

What Does it Mean to be in "Growth Mode?"

At New Breed, we often find ourselves uttering the term growth mode. We use it to reference a critical phase in a SaaS company's development in which inbound strategies...

Read More
April 12, 2018

How to Leverage Your Tech Stack to Prove B2B Marketing Attribution

Evaluating web traffic and funnel metrics in relation to specific inbound marketing campaigns will give you insight into the effectiveness of your strategy — but what if...

Read More
April 10, 2018

How the American Disabilities Act Affects Web Design

In the last few decades, digital domains have completely upended our ideas about where a business "lives." Virtual sites have become the preeminent home and public face of...

Read More
March 13, 2018

New Breed's 8 Step Guide to Producing Content That Sells

In this eight-step guide, we'll share our secret formula for creating content gold.

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation