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    Inbound Marketing + Sales Blog

    What is Demand Generation?

    4 min read

    First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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    Matthew Solomon

    Matthew Solomon
    Matthew is a Lead Revenue Operations Strategist at New Breed.
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    Recent Posts
    Inbound Sales, Reporting & ROI, Revenue Operations
    October 23, 2018

    4 min read

    HubSpot CRM vs. Salesforce vs. Dynamics

    Customer relationship management (CRM) software is an essential tool for any high-growth B2B business. Unlike an Excel spreadsheet, which acts as a mere repository for...

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    Inbound Sales, Lead Generation
    January 31, 2017

    3 min read

    Useful Lead Routing Techniques for Managing High Lead Volume

    In recent years, the important task of getting leads to speak to the right representatives has become easier as the information provided by the leads themselves has...

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    Inbound Sales, Revenue Operations
    January 24, 2017

    3 min read

    4 Important Steps to Include in your Sales Operations Process

    The inbound marketing funnel has changed how marketers gather information and build relationships with prospects. As this new method of marketing is adopted, a new sales...

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    Inbound Sales, Demand Generation
    November 4, 2016

    3 min read

    The HubSpot Salesforce Mix: Using Sales Tools Together

    According to the 2016 State of Inbound report, converting contacts or leads into customers is among top marketing priorities for 74 percent of respondents. And it's not...

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    Inbound Sales, Lead Generation
    June 30, 2016

    3 min read

    Our Definitive Sales Operations Guide to Effective Lead Routing

    In recent years, the important task of getting leads to speak to the right representatives has become easier as the information provided by the leads themselves has...

    Read More
    Inbound Sales, Demand Generation
    June 3, 2016

    4 min read

    Sales Operations Guide: How to Separate Inbound and Outbound Sales

      In the past five years there has been a shift in how sales operations teams receive leads and prospects. For many decades sales was primarily Outbound, meaning that...

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