Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Matthew Solomon

Matthew Solomon
Matthew is a Lead Revenue Operations Strategist at New Breed.
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Recent Posts

October 23, 2018

4 min read

HubSpot CRM vs. Salesforce vs. Dynamics

Customer relationship management (CRM) software is an essential tool for any high-growth B2B business. Unlike an Excel spreadsheet, which acts as a mere repository for...

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January 31, 2017

3 min read

Useful Lead Routing Techniques for Managing High Lead Volume

In recent years, the important task of getting leads to speak to the right representatives has become easier as the information provided by the leads themselves has...

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January 24, 2017

3 min read

4 Important Steps to Include in your Sales Operations Process

The inbound marketing funnel has changed how marketers gather information and build relationships with prospects. As this new method of marketing is adopted, a new sales...

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November 4, 2016

3 min read

The HubSpot Salesforce Mix: Using Sales Tools Together

According to the 2016 State of Inbound report, converting contacts or leads into customers is among top marketing priorities for 74 percent of respondents. And it's not...

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June 30, 2016

3 min read

Our Definitive Sales Operations Guide to Effective Lead Routing

In recent years, the important task of getting leads to speak to the right representatives has become easier as the information provided by the leads themselves has...

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June 3, 2016

4 min read

Sales Operations Guide: How to Separate Inbound and Outbound Sales

  In the past five years there has been a shift in how sales operations teams receive leads and prospects. For many decades sales was primarily Outbound, meaning that...

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