Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Matthew Solomon

Matthew Solomon
Matthew is a former New Breeder.
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Recent Posts

January 31, 2017

3 min read

Useful Lead Routing Techniques for Managing High Lead Volume

As marketers have gotten better at attracting the right type of leads, there are still many ways to improve overall lead routing and lead nurturing. Check out New Breed's...

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January 24, 2017

3 min read

4 Important Steps to Include in your Sales Operations Process

The following are tasks for inbound sales and operations planning that we suggest you complete before you start your process.

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November 4, 2016

3 min read

The HubSpot Salesforce Mix: Using Sales Tools Together

Creating a HubSpot-Salesforce team of tools will help your salespeople create better communication to leads and close more deals.

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June 30, 2016

3 min read

Our Definitive Sales Operations Guide to Effective Lead Routing

As marketers have gotten better at attracting the right type of leads, there are still many ways to improve overall lead routing and lead nurturing.

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June 3, 2016

4 min read

Sales Operations Guide: How to Separate Inbound and Outbound Sales

Learn how strategic sales operations can unite your sales and marketing teams, increase ROI and bridge the gap between outbound and inbound leads.

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September 29, 2015

3 min read

Struck by Lightning: A Dreamforce Recap

The Dreamforce Conference educates, inspires and entertains thousands of attendees. Take a look at our Dreaforce recap to learn more!

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