Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Matthew J Fritschle

Matthew J Fritschle
Matthew is a Content Writer for Aumcore, a digital marketing agency based in New York City.
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Recent Posts

November 1, 2018

5 min read

How to Effectively Optimize Your Website for Voice Search

Voice search is the newest way to search; it’s both easier and faster than traditional search, and even leads to answers that are more closely aligned to the searcher’s...

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