Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Matthew Buckley

Matthew Buckley
Matthew Buckley is a former New Breeder.
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Recent Posts

January 19, 2017

4 min read

The 5 Pillars of B2B Marketing Operations [Webinar Recap]

If you're not already familiar with the term marketing operations, it's likely that you're stumbling across it more frequently these days. When we say marketing...

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February 11, 2016

4 min read

4 Ways to Take Your B2B Content Marketing Strategy to the Next Level

B2B marketers everywhere cite the creation of engaging content as their top priority for 2016 (72 percent), according to the Content Marketing Institute. This statistic...

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February 9, 2016

4 min read

The 5 Pillars of B2B Marketing Operations

If you're not already familiar with the term marketing operations, it's likely that you're stumbling across it more frequently these days. When we say marketing...

Read More
January 28, 2016

4 min read

How to Document Your Content Marketing Strategy

Its been shown time and again that B2B marketers who have a documented content strategy will be more successful than those that do not. In spite of this, a recent report...

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January 19, 2016

6 min read

7 Types of Content that Will Drive Leads and Revenue

Gated content offers are one of the nine essential elements of any inbound marketing campaign, and that's not changing anytime soon. But as the amount of investment in...

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January 14, 2016

5 min read

5 Tips for Better Marketing and Sales Alignment

As a marketing and sales leader, it's critically important that marketing and sales teams are aligned because there's a lot hinging on their performance. However, nothing...

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