Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Maria Kissel

Maria Kissel
Maria is former New Breeder.
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February 4, 2019

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New Breed's New Year's Resolutions

As New Breed continues to grow as the world's leading customer acquisition agency for high-growth companies, we wanted to share the drive and grit that our teams demonstrate...

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January 16, 2019

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New Breed Named as a Best Place to Work in Vermont 2019

We are excited to announce that New Breed has been named one of the Best Places to Work in Vermont for 2019!

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