Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

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Maria Kissel

Maria Kissel
Maria is an internal marketing associate at New Breed.
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Recent Posts

February 4, 2019

2 min read

New Breed's New Year's Resolutions

As New Breed continues to grow as the world's leading customer acquisition agency for high-growth companies, we wanted to share the drive and grit that our teams demonstrate...

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January 16, 2019

1 min read

New Breed Named as a Best Place to Work in Vermont 2019

We are excited to announce that New Breed has been named one of the Best Places to Work in Vermont for 2019!

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January 4, 2019

5 min read

18 Key Marketing Terms You Should Know in 2019

Every year, the marketing world continues to develop new innovative solutions and ideas for a continuously changing consumer landscape. We've compiled 18 marketing terms to...

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