Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Lauren Larose

Lauren Larose
Lauren is a former New Breeder.
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Recent Posts

November 28, 2018

4 min read

New Breed Improves Sadlier's Lead Qualification with Multi-Step Form Strategy

Sadlier initially partnered with New Breed Marketing back in 2014 to provide website strategy and support to their team. With a strategic partnership already in place,...

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September 18, 2018

6 min read

11 Ways To Sell Faster And Close Bigger Deals

There's no magic formula that enables you to sell endless amounts of product, at a rapid speed and for a high price tag. But luckily, here are 11 strategies to keep in mind...

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September 7, 2018

3 min read

What is CRM Software?

What is CRM Software? Customer Relationship Management (CRM) software is a platform that tracks all sales prospects for a given company. Salespeople use CRM software to...

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