Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touch points before a lead even enters your funnel, all the way through customer retention.

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Korey MacPherson

Korey MacPherson
Korey is a former New Breeder.
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Recent Posts

February 2, 2015

4 min read

What is the Best Sales-Proposal Software? Here's a Massive Review

Today, in an effort to increase efficiencies, businesses turn to a variety of software covering everything from marketing automation to social-media-scheduling tools and...

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September 10, 2014

4 min read

The Anatomy of a Successful Sales Rep

Sales is changing. It’s going from a field filled with slick and sleazy folks who will say anything to close the deal, to a model that’s more inbound oriented. With the...

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September 2, 2014

3 min read

Inbound Sales 101: How to Structure Your Team for Hypergrowth

Every company wants to grow. While it’s easy enough to say, doing it is a whole other ball game. The preparation part that can be tricky, especially when this growth comes...

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August 1, 2014

2 min read

Best Sales Enablement Tools to Help You Close More Customers

Inbound isn’t just a term associated with marketing. The concept of Inbound sales exists, and it’s truly changing the playing field, so listen up! In past years, a...

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July 8, 2014

2 min read

Measure Your Success With the HubSpot Grader

As an Inbound Advisor at New Breed, I qualify leads on a daily basis using a variety of free tools at my disposal. My personal favorite is the HubSpot Grader, the ultimate...

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June 17, 2014

4 min read

How An Effective Strategy Can Assist You With Sales Pitch Ideas

One of the main differentiators between a customer and a repeat customer is excellent customer service. If you’re struggling to build your repeat customer base it may be...

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