Inbound Marketing + Sales Blog

What is Demand Generation?

4 min read

First and foremost, demand generation encompasses — you guessed it! — generating demand for your product or service. Secondly, demand generation refers to the comprehensive program of marketing and sales enablement initiatives throughout the entire funnel that only occur once there is some demand for your product or service. Lastly, demand generation goes beyond your marketing and sales funnel to address non-visible touchpoints before a lead even enters your funnel, all the way through customer retention.

Read More

Kevin George

Kevin George
Kevin George is the Head of Marketing at EmailMonks – one of the fastest growing Email design and coding companies, specializes in crafting beautiful email templates, PSD to HTML email conversion, and free mailchimp templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He enjoys sharing his insights and thoughts on email marketing tips and best practices at his email marketing blog.

Recent Posts

April 26, 2019

4 min read

To Send or Not to Send? The Email Marketing Dilemma

Email marketers question the need for resending emails and whether or not it will prove effective for their marketing campaigns.

Read More
November 7, 2018

4 min read

How to Boost Your Email Marketing Metrics with AI

As technology advances, AI is being integrated into many of the platforms we use every day — and email is no exception. It's become imperative to implement AI in your email...

Read More
Ready to transform your current marketing + sales teams?  Request a free assessment and get started today. Free Consultation