Inbound Marketing + Sales Blog

The Technology You Need for Account-Based Marketing Success

7 min read

Account-Based Marketing (ABM) essentially flips the inbound methodology on its head by focusing on fit first, then interest. 

The inbound methodology uses content and trust-building to let customers initiate contact and put themselves in your sales funnel, and then you nurture them from there. But, ABM uses your ideal customer profile to find companies that you know would be a good fit for your business and then uses different methods to target them specifically and bring them to your website.

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Kelly Molloy

Kelly Molloy
Kelly is a Senior Web Strategist at New Breed.

Recent Posts

July 10, 2020

5 min read

The Anatomy of a Website for B2B

These essential elements of a B2B website will help solve your user's pain points and generate quality leads for your business.

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June 16, 2020

5 min read

5 Examples of Great User Experience Design

Strong navigation, user-focused content and thoughtful design are common features of sites with great user experience design.

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March 26, 2020

2 min read

4 UX Design Trends You Need to Be Following

Visual design is important, but how users respond to the design is even more important.

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August 13, 2019

5 min read

What Is a Lead Generation Website?

B2B websites should help visitors find the information they’re looking for and help their organizations capture qualified leads for their product or service. 

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February 19, 2019

3 min read

4 Things You Got Wrong About Website User Experience Design

Contrary to popular belief, the term encompasses so much more than just the look and feel of a website. When you’re talking about crafting an experience for your users, you...

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